Available for pre-order now, amp promises a more intelligent way to strength train in clean, simple form factor.

a woman works out using an amp fitness machineAmp

Here’s the problem with home exercise equipment: Most of it is relatively dumb compared to the rest of the tech in your life. Oh, and it’s usually pretty ugly in the context of your den or bonus room, too.

A new AI-powered machine from upstart fitness technology brand amp seeks to alleviate both of the aforementioned gripes by offering adaptable strength training that packs a complete gym’s worth of capability — with coaching that never sleeps or takes a day off — into a surprisingly compact footprint.

The machine’s innovative cable system pairs with five premium accessories for a massive variety of movements. Smart modes automatically adjust resistance during your lifts of up to 100 pounds, while industrial-grade mounting ensures rock-solid stability.

Finally, it’s a piece of home workout equipment that’s as intelligent as your phone and won’t have your interior designer crying in the corner. Speaking of intelligent, it ships with a year of free access to its AI coaching app (after that, it’ll run you $23 a month). amp will retail for $1,795 and can be reserved today with a $99 deposit. Shipping begins in early 2025.

amp, the AI-Powered Fitness Machine

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