Last year, George Dickel released a limited run of $36, 13-year-old, Bottled-in-Bond whiskey. Thanks to its exceptionally rare balance of proof, age, flavor profile and reasonable price, it was one of the best whiskeys of last year, even earning the honor of Whisky Advocate’s Whisky of the Year over pricier and more prestigious bottles from Woodford Reserve, Dewar’s, Four Roses, Glenmorangie and more. Distiller Nicole Austin and the Cascade Hollow team are going for it again in 2020.

The 2020 expression of George Dickel Bottled-in-Bond is 11 years old and priced at $40, a slight bump from last year’s bottle. Speaking to the magazine that handed last year’s rendition the crown, Austin says this year’s is bigger and bolder than its predecessor. And though it is listed at a higher price and is made of spirit that’s a couple years younger, it remains a great value at $40. Though there’s a healthy chance many retailers will seize on the hype of the 2019 release and sell the 2020 expression for much more, as is often the case with whiskeys that make the news.

For those unfamiliar, George Dickel is a Tennessee whiskey brand distilled at Cascade Hollow Distilling Co. outside Tullahoma, Tennessee. Though it satisfies nearly every requirement to call itself bourbon, Tennessee whiskey employs the Lincoln County Process, which uses charcoal filtering to mellow the whiskey. Jack Daniel’s is the only Tennessee whiskey brand larger than George Dickel.

The brand says this year’s release is rolling out to stores in select markets this month.

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