All posts in “Drinks”

Award-Winning Bourbon from One of the Best New Distillers in America Was the Best Thing I Drank This Month

Every month, a huge amount of booze moves through the Gear Patrol offices (or, as of right now, our apartments) — beer, wine and a whole lot of whiskey. Here are a few of our favorites.

Woodinville Straight Bourbon Whiskey

If you don’t know Woodinville yet, you will soon. The distillery has earned numerous accolades, including Craft Whiskey of the Year and, more recently, Best Straight Bourbon at the San Francisco World Spirits Competition this year. Bourbon authority Fred Minnick said he’d “buy every single bottle of Woodinville.” Its straight bourbon is an easy-drinking 90 proof that’s aged in standard 53-gallon drums for five years which, for a non-major distillery (like Jim Beam, Buffalo Trace or Brown-Forman), is a rarity. What’s rarer, the booze is better than its stats. It’s rich, buttery and sweet, and, at $40, it won’t cost you a fortune.

Threes Brewing x Modist Brewing Mutually Exclusive

Threes Brewing has been absolutely holding it down during shelter-in-place by continually putting out delicious beers and delivering them across New York. Mutually Exclusive is hazy like a New England IPA, but more crisp than juicy. The beer is brewed with oro blanco, essentially a white grapefruit, that provides a nice delicate bitterness that makes me want to drink this on a stoop in the summer… six feet away from anyone else.

Whitcraft Winery Lagrein

Drake Whitcraft has made a big name for himself by making really stunning, hyper low intervention Pinot Noirs in Santa Barbara County. The only downside is that you won’t find them for less than about $65/bottle. However, Whitcraft also bottles a Lagrein — a red native to northern Italy, that’s zippy and intense but not overtly juicy — that’s $34 and absolutely rips. Grab a few bottles and drink ’em slightly chilled on your stoop on a spring evening. (It’s also worth begging them to throw a bottle of their recently bottled Gamay on the order, you won’t regret it)

Sufferfest Gut Check IPA

Apple cider vinegar in beer? Yeah, I was a little skeptical at first as well. I expected to get some very sharp acidity at some point through a sip, but that was not the case at any point. Instead, it provides a bright hop-like tang that blends well into the hop character of the beer itself. It’s also a gluten-free beer, which means it only packs 100 calories and 6 carbs — and for someone like me who limits his gluten intake, it’s a nice change of pace. While Gut Check is certainly no hazy New England IPA, at just 4 percent ABV it’s a clean-drinking complement for these quarantine times.

Athletic Brewing Free Way N.A. Double Hop IPA

Before shelter-in-place, the majority of my beer drinking was being done either at breweries, in the office sampling with co-workers or at beer bars — I honestly didn’t keep all that much beer at home. Now that all of my beer drinking is happening at home, I don’t want to overdo it, which is where non-alcoholic beer comes in. Thankfully, back in February we published a big guide on the best N.A. beers and discovered that Athletic Brewing’s Free Way Double Hop IPA is one of the best out there. Hopped with Amarillo, Citra and Mosaic hops, it’s a refreshing break that tastes really similar to a well-balanced double IPA but removes the drunk factor.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

A $20 Buffalo Trace Bourbon Available Everywhere Is Now $200 and Nowhere to Be Found. What Happened?

“I can vividly remember this,” says Fred Minnick, founder of Bourbon+ magazine. “I was at a bar called Jack’s Lounge, no longer in business. The bartender was Joy Perrine, an amazing, brilliant woman in the whiskey hall of fame, since passed away. She was making cocktails. I liked them fine, but they were never my thing. I said, ‘Joy, I wanna drink a really nice bourbon.’ She pulled out Weller 12 Year Old. And that’s what I drank.”

There aren’t many whiskeys that can make someone sigh like Minnick sighs after he tells that story.

Weller 12 is one of them. These days, it’s about as hard to find as Jack’s Lounge or Joy Perrine. Demand for this delicious wheated bourbon has driven the liquid underground. In 2017, it topped the list of sought-after spirits on the massive booze search tool Wine-Searcher — and in 2019 it was a close second to Blanton’s. This rise in interest has had consequences on supply. In 2014, the average price of Weller 12’s on the legal market was $47. In 2019 it was $238, according to the site’s data.

Technically, today it retails for around $30, but good luck finding it on a liquor store shelf. This year, while reporting a story about Facebook’s illegal black market whiskey selling groups, I watched an entire case of it sell in less than two minutes, at $150 a pop — a drinker’s bliss, vanishing in a puff of cash and smoke.

The tale of Weller 12 in the past decade is a melancholy one for bourbon drinkers — a story of beautiful flavors, secondary hype and a tragedy of price increase, says Blake Riber, founder of the blog Bourbonr and the whiskey service Seelbach’s. “Probably after Pappy, Weller 12’s the hardest one to get.”

The Weller line of whiskeys is named for William Larue Weller, a whiskey salesman in the late 1800s who had a hand in the famed Stitzel-Weller distillery. Buffalo Trace says he was one of the first distillers to offer a bourbon with a high content of wheat rather than rye for flavor — a claim that has been disputed.

Stitzel-Weller closed in 1992, and Buffalo Trace bought the Weller name in 1999. They introduced Weller 12 in 2001, and it was eventually joined by a number of other Wellers, including Antique 107, Special Reserve, CYPB (Create Your Perfect Bourbon) and Full Proof as Buffalo Trace’s premiere wheaters, after Pappy and William Larue Weller, an especially rare, and especially expensive, bottle. Weller 12 was a wheated whiskey, its barrels aged at least 12 years in Buffalo Trace’s rickhouses. It retailed for around $20.

Buffalo Trace refuses to release the specifics of their mash bills, to some drinkers’ chagrin. But we know for a fact that their wheated mashbill is used for all of their wheaters, including both the Weller and Van Winkle line (exceptions being the CYPB Weller and Van Winkle Rye). That means Weller 12 is the same mash bill, age, and proof as Van Winkle Lot B — which goes for more than $400 these days on the secondary market. In fact, Buffalo Trace told me that the difference between the two is simply that the Van Winkle family selects barrels to be included in Van Winkle Lot B; Buffalo Trace tasters select the barrels for Weller 12.

The previous generation of Weller 12’s bottle (before a 2016 refresh) felt decidedly like a $20 bottle of whiskey. Plastic screw top and all.

“We use a lower distillation and entry proof, which contributes to the soft, round, almost ‘creamy’ taste and mouthfeel of the whiskey,” Amy Preske, who handles PR at Buffalo Trace, wrote me in an email. Tasters have different ways of describing the unique flavor profile of good wheaters — “sweet,” “round,” and “smooth” are common ones — but whatever it is, Weller 12 seems to have it.

Then there’s the age. Plenty of good $30 bourbons these days have five- or six- year age statements. Weller 12 doubles them.

“In my opinion, the sweet spot of bourbon is between eight and twelve years old,” Minnick says. Age tends to marry whiskey’s most delicious flavors together and mellow any off-notes — up to a point. Any more time risks “overoaking,” when tannin flavors, which the oak barrel imbues in the whiskey, become too strong. “Eight to twelve years old is when the magic happens,” Minnick says.

What flavor profile does twelve years of sweet wheated liquid provide?

“Weller 12 is strong and smooth,” says Harlan Wheatley, Buffalo Trace’s master distiller.

“Caramel, dark cherry, and orange,” says Riber.

“The thing I’ve always liked,” says Minnick, “is that I can put on my tongue, and the flavor just sits there. Even the very best barrel-proof whiskeys, I can appreciate and enjoy them when I put them on my tongue, but eventually I feel that barrel strength. With Weller 12, I’d almost compare it to melted butter.”

Drinkers quickly caught onto this mix of age, wheat and affordability. By the mid-2000s, Weller 12 popularity was booming, but you could still find it on liquor store shelves at retail price, or for fair rates at good whiskey bars.

Then the Pappy hype train rolled in. By the late 2000s and early 2010s, celebrities and chefs had turned Pappy Van Winkle 15, 20, and 23 year old into prized collectors’ items. After those disappeared from shelves and found their way to secondary market sales at astronomical price markups, the other Van Winkle releases were next to go.

Other members of the core Weller family include Weller Antique (center) bottled at a higher 107 proof and without an age statement (but it’s generally around 7 years old) and the most “affordable” of the bunch — Weller Special Reserve — which is 90-proof, NAS bottle that’s still often findable below $50.

And when people started asking liquor store owners what was “like Pappy,” but available, well… they told the truth. Same mashbill, almost as old. Weller 12.

Affordable, available Weller 12 went the way of the Dodo. Today, even much more affordable (and frankly, less good) Wellers like Antique are marked up and hard to find, as demand works its way down the food chain.

This is not to say the decline of Weller 12 is Pappy’s fault. The finding and hoarding of underpriced excellent whiskeys is a reverberation of the Bourbon Boom — the bottles that are hunted down after the initial unicorns were made extinct. It’s supply and demand, plain and simple. Buffalo Trace points out that a 12-year lag between barrelling and bottling makes it hard to respond to demand. Any Weller 12 you find today was bottled in 2008, after all. But it sure would be nice if there were more of it.

In its way, the extirpation of Weller 12 was sadder than what happened to Pappy. “Pappy attracts people who don’t really follow bourbon,” Minnick says. “People don’t understand that Weller was the go-to bourbon for people who were in the trenches of the bourbon community. It was an incredible bourbon, and it was loved in the bourbon community before Pappy was ‘Pappy.’”

“The story of what happened to Weller 12 is a great example of the bourbon ecosystem we have now,” says Riber. “Weller 12 was the reason bourbon was so popular — you could get something that was so delicious for so cheap. Compared to a 12-year Scotch, it was cheap for so long. But everything has kinda caught up.”

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

The 18 Best Bourbon Whiskeys You Can Buy in 2020

Bourbon has never been more popular than it is right now. This definitive guide of the best bourbons of 2020 explores everything you need to know about America’s favorite brown spirit, including important terminology and, of course, a list of the best bottles you can buy at your local liquor store.

Prefer to skip directly to the picks? Click here.

The Short List

Best All-Around Bourbon: Buffalo Trace, $25+

Good as a sipper and in cocktails, Buffalo Trace’s namesake bourbon is the perfect do-it-all whiskey. What’s more, each bottle is a kind of lottery. Given Buffalo Trace’s lineage of excellent whiskeys from W.L. Weller, George T. Stagg and Van Winkle, there’s a chance you stumble upon something special.

Tasting Notes: Strong notes of caramel and nutmeg, with hints of hay and apricot on the nose and a “snap-crackle-pop mouthfeel.”
Average Price: $25 – $35

Best Value Bourbon: Evan Williams Black Label, $15+

“If Evan Williams were to sell this whiskey to someone else, that brand would mark it up to $40, and people would be happy buying it,” says expert whiskey reviewer Fred Minnick. But Evan Williams is a value brand. So its whiskey, at a great proof point of 86 and an age that Minnick says is roughly five-and-a-half years old, goes for less than $20. “It’s a fantastic bourbon, especially for the money,” he says.

Tasting Notes: Well rounded, with a range of flavors including brown sugar and nutmeg atop the standard range of vanilla and caramel.
Price: ~$15

Bourbon 101

Bourbon, the Great American Spirit, is not as simple as one might think. Yes, its definition is writ in but a few sentences on the holy stone of Federal Decree: It must be made in the United States; its grain bill must include at least 51 percent corn; it must be produced at not more than 80 percent alcohol (160 proof) and stored in charred new oak containers at no more than 62.5 percent (125 proof). And yes, it is a blue-collar spirit, made by thirsty farmers, for thirsty farmers. But underneath these fundamentals swims a deep sea of factors — additional rules and regulations, hype machines and deceptive marketing, false myths and a boom that began in 2008 and is still going strong today — that make bourbon more complex than it seems. Sour mash and Bottled-in-Bond, non-distiller-producers and high-ryes. Where’s the thirsty modern man, farmer or otherwise, to begin?

“Because of bourbon’s continued growth in popularity, the misinformed malcontents are spreading like a bad virus,” writes Fred Minnick in his 2015 standout guide, Bourbon Curious. Minnick loves bourbon; now the editor in chief of Bourbon+ magazine, he’s written seven books and three of them involve America’s brown spirit. But he’s not afraid to dissect its misguided marketing and secretive practices. Bourbon Curious opens with plenty of stick (“the proof, age, and whiskey type are the only things you can trust on an American whiskey label”) before getting to its carrot: hundreds of pages of information and mouthwatering tasting notes on just about any bourbon you’ll find on liquor store shelves. The key to understanding it all, Minnick says, is transparency from brands combined with an understanding of a term most bourbon drinkers don’t use: terroir.

“Spirits tend to gravitate toward branding, whereas wine gravitates toward terroir,” Minnick says. “But an educated bourbon consumer can piece together terroir — and really, it’s by distillery.” The top bourbon distilleries — Four Roses, Buffalo Trace, Heaven Hill, Wild Turkey, Jim Beam, Brown-Forman and others — distill the bourbon that makes up a large number of brands you’ll find on liquor store shelves that are worth drinking. Minnick’s recommendation for the novice: Familiarize yourself with those distilleries and try to pick apart the distinct flavors produced by each, whether that’s Wild Turkey’s funky note or Four Roses’ spicy flavors. “If someone really wants to get into this hobby and this world, they have to immerse themselves,” he says.

To help you in your bourbon journey, we asked Minnick to discuss the absolute best bourbons across three price points — everyday values, mid-range palate builders and rare gems. Before we get to the bottles, however, a quick primer on terminology and pricing. If you prefer to skip directly to the picks, click here.

How Bourbon is Made

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Bourbon Terms to Know

Bourbon Whiskey: Whiskey produced in the U.S. at not exceeding 80 percent alcohol by volume (160 proof) from a fermented mash of not less than 51 percent of corn and stored at not more than 62.5 percent alcohol by volume (125 proof) in charred new oak containers.”

Straight Bourbon Whiskey: “Bourbon whiskey stored in charred new oak containers for two years or more. ‘Straight bourbon whiskey’ may include mixtures of two or more straight bourbon whiskeys provided all the whiskeys are produced in the same state.”

Bottled in Bond: “The spirit must be the product of one distillation season by one distiller at one distillery. It must have been stored in a federally bonded warehouse for at least four years and be bottled at 100 proof. The bottled product’s label must identify the distillery where it was distilled and bottled.”

Sour Mash: A fermentation technique used by almost all bourbon distillers that employs pre-fermented mash from a previous distilling in a new mash. The sour mash prevents wild yeast from entering the mash and causing infections.

Proof: The percentage of alcohol, displayed as double that of the alcohol percentage.

High Rye: A bourbon with a higher than normal percentage of mash bill made up of rye (as opposed to using more corn, wheat, or barley, the other main grains used in bourbon mash). This tends to produce spicier flavors in the bourbon.

Wheated: A bourbon with a higher than normal percentage of mash bill made up of wheat (the main grain remains corn). This tends to produce a softer, less spicy whiskey.

Small Batch: A subjective term signaling a bourbon made using a select number of barrels or recipes in a blended bottling.

Single Barrel: A bourbon made using single barrels, providing a higher range of variation in flavor, and the chance at specific, unique characteristics.

Non-Distiller Producers (NDP): Companies that purchase their whiskey from someone else rather than making it themselves. This is not a new phenomenon and it plays a large role in blended bourbons.

Best Budget Bourbons

These bourbons are all under $25. They have some of the same flavors found in the world’s best, most sought-after whiskeys. They just don’t carry the same level of complexity; the flavors tend to come and go more quickly.

“A more expensive whiskey might have this rich note that lasts for ten to twelve seconds,” Minnick says, “whereas a cheaper bottle has that note just for one to two seconds.” Still, this price range has the best value of the entire market, and it also provides opportunities for bourbon to be used in cocktails — or as gifts.

Best Value Bourbon: Evan Williams Black Label

“If Evan Williams were to sell this whiskey to someone else, that brand would mark it up to $40, and people would be happy buying it,” Minnick says. But Evan Williams is a value brand. So its whiskey, at a great proof point of 86 and an age that Minnick says is roughly five-and-a-half years old, goes for less than $20. “It’s a fantastic bourbon, especially for the money,” he says. “You can get a lot of satisfaction out of that.”

Proof: 86
Distilled By: Heaven Hill
Tasting Notes: Well rounded, with a range of flavors including brown sugar and nutmeg atop the standard range of vanilla and caramel.
Price: $11 – $15

Best Bourbon for Cocktails: Four Roses Yellow Label

“This is such a dynamic whiskey,” Minnick says. “And it’s the best cocktail bourbon out there.” Four Roses is a highly regarded distillery, with a high-rye mash bill that produces an extra spiciness and a concentration on yeast that has been “eye-opening” for the bourbon world. They’ve also led the way in transparency. “They’ll tell you everything there is to know about their whiskey — they don’t hide the mash bill, the distillation proof. I presume you could ask ’em how much their CEO makes and they’d tell you,” Minnick says.

Proof: 80
Distilled By: Four Roses
Tasting Notes: An earthy nose, but spicy on the tongue, with immediate and pleasant notes of cinnamon and baking spices.
Price: $12 – $20

Best Kept Secret: Old Grand-Dad 114

In 2017, Jim Beam’s Old Grand-Dad line of whiskeys was nearly axed. Now, thanks to rising whiskey prices and a consistently strong product, the brand — shortened to OGD by fans — has a cult following. Because it’s not a “hype” whiskey, doesn’t have a famous name and isn’t a limited release, it doesn’t get talked about — but I challenge you to find a bourbon with this much firepower at the price point. Its relatively low-corn mashbill (only 63 percent) is also unique, utilizing a staggering amount of rye and malted barley, creating a spicy bourbon ideal for drinking on the rocks or in a cocktail.

Proof: 114
Distilled By: Jim Beam
Tasting Notes: Cinnamon, pepper, rye, butterscotch.
Price: $25 – $35

Best Budget Sipper: Larceny Bourbon


“This has an incredible sweetness to it,” Minnick says. “It’s not complex, but the sweetness is really nice — the way it hits the palate. It’s a good, inexpensive, wheated everyday sipper.”

Proof: 92
Distilled By: Heaven Hill
Tasting Notes: It’s a wheated bourbon, with loads of bready sweetness, butterscotch, and toffee.
Price: $20 – $25

Best Everyday Bourbons

According to Minnick, this is where the majority of the bourbon world lives. “You start with the six- to twelve-year-old bourbons that you can find regularly.” What changes from the entry-level spirits is complexity. The very best bourbons in this range “will have note after note after note after note, and then you can still taste that dominant note on your palate,” Minnick says.

Best Gateway Bourbon: Four Roses Small Batch

Four Roses’s upgrade over Yellow blends 180 barrels of four different recipes per bottling. “If you love cinnamon notes, you’ll love this,” Minnick says. It’s more complex than Yellow, but still drinks easy. “It’s what I want to sip at a ballgame.”

Proof: 90
Distilled By: Four Roses
Tasting Notes: cinnamon, citrus, caramel, vanilla, and an apple-pie sweetness.
Price: $30 – $35

Best Bourbon to Drink Neat: Four Roses Single Barrel

Made using a single recipe and barrel per bottle, it’s between 7 and 8 years old and has more complexity than the Small Batch. “For being the same brand as the Small Batch, they taste very different. This one is more of a sipper. I want to really sit there and think about it when I’m drinking it,” Minnick says.

Proof: 100
Distilled By: Four Roses
Tasting Notes: Toasted marshmallow and campfire on the nose, adding cinnamon, caramel and vanilla on the tongue, with a particularly creamy mouthfeel.
Price: $40 – $50

Best Bourbon to Pair with Food: Maker’s Mark

Minnick has a unique use for one of bourbon’s classic names. “I drink so much Makers with BBQ,” he says. Its mellow balance — helped by the prominent caramel notes of its wheated mash bill — doesn’t overpower meaty flavors.

Proof: 90
Distilled By: Maker’s Mark
Tasting Notes: On the nose, dried apricot, chocolate, coffee, and corn; on the tongue, bread pudding, caramel-apple, and pumpkin pie.
Price: $30 – $45

Best Rye Substitute: Knob Creek

Its “cornbread” note makes this Minnick’s stand-in for rye in Manhattans. That cornbread flavor profile is shared across many Jim Beam bourbons, but Knob Creek’s 100 proof is the perfect expression of the flavor, as opposed to Booker’s 126 and Jim Beam Black’s 86.

Proof: 100
Distilled By: Jim Beam
Tasting Notes: Nutty on the nose, with a distinct cornbread flavor on the tongue.
Price: $30 – $40

The Smoothest Bourbon: Elijah Craig Small Batch

Though it shares DNA with other Heaven Hill bourbons like Evan Williams and Henry McKenna, Elijah Craig Small Batch is balanced, with extra maltiness. “It’s got so much caramel, and a beautiful nutmeg note,” Minnick says. “This is all about the sweetness.”

Proof: 94
Distilled By: Heaven Hill
Tasting Notes: Caramel, chocolate, vanilla, caramel, and a distinct nutmeg flavor.
Price: $25 – $40

Best All-Around Bourbon: Buffalo Trace

Good as a sipper and in cocktails, it’s the perfect do-it-all whiskey. What’s more, each bottle is a kind of lottery, with a chance of something special, given Buffalo Trace’s lineage of “some of the greatest whiskies out there,” Minnick says — they include W.L. Weller, George T. Stagg, and Van Winkle. “Sometimes you get a bottle that just explodes in your mouth.”

Proof: 90
Distilled By: Buffalo Trace
Tasting Notes: Strong notes of caramel and nutmeg, with hints of baled hay and apricot on the nose and a “snap-crackle-pop mouthfeel.”
Price: $25 – $35

Best Bottled-in-Bond Bourbon: Henry McKenna Single Barrel

The McKenna distillery was established in 1855, founded by the noted Irish immigrant distiller. Seagrams closed the business in the 1970s, and Heaven Hill purchased the brand name in 1994, but no longer uses the original recipe; as Minnick notes in his book, “The original yeast, mashbill, and flavor profile are gone, lost with time.” But one thing the new bottle does have is time: its 10 year age statement makes it one of the older bourbons at this price range. Take heed, though, since it somewhat controversially took home “Best in Show, Whiskey” at last year’s San Francisco World Spirits Competition it’s been harder to come by, and more expensive than it used to be.

Proof: 100
Distilled By: Heaven Hill
Tasting Notes: Rye spiciness, caramel, and vanilla, with a steady undertone of oak.
Price: $50 – $55

Best Craft Bourbon: New Riff Kentucky Straight Bourbon

New Riff Distilling was founded in 2014. “Relative to Kentucky, they’ve been around for a few days. The rest of the nation is just kinda getting to know ’em,” Minnick says. The mash bill here, made entirely of non-GMO grains, is 65 percent corn, 30 percent rye and 5 percent malted barley.

Proof: 100
Distilled By: New Riff Distilling
Tasting Notes: Oak tannins and vanillas, butterscotch, sweet corn and some rye spice at the finish.
Price: $40

Best Cheap High Proof Bourbon: Old Ezra 7-Year

Luxco’s Old Ezra line could have fit in the “best kept secret” category, too. Bourbon with an age statement and available at barrel strength for a good price? That’s nuts in today’s whiskey world.
Proof: 117
Distilled By: Unknown (rumoured to be Heaven Hill)
Tasting Notes: Butter, Vanilla, Orange peel.
Price: $40

Bucket List Bourbons

These run north of $60, all the way up to a month’s paycheck. Buying in this range is high risk, high reward. “Sometimes you’re gonna be disappointed,” Minnick says. “Just because a bourbon is 90 bucks doesn’t mean it’s good.” The benchmark bourbons at this range have upwards of 100 flavor notes to pick out, often happening at the same time and lingering on the tongue for ages. Or, as Minnick put it, the best should make you think, “If god gave birth to his bourbon child, this is what it would taste like.”

Best High-Proof Bourbon: Elijah Craig Barrel Proof

This bourbon just won Whisky Advocate’s whiskey of the year, and Minnick was on the tasting panel. “It was very, very nice bourbon,” he says, wistfully. It has none of the harshness you’d expect from a 133.2 proof bourbon, and doesn’t undergo chill filtering — instead just using light filtration to remove barrel char flakes.

Proof: 133.2 proof
Distilled By: Heaven Hill
Tasting Notes: Caramels are rich, vanillas powerful. Minnick calls its notes “a party of pies: apple, cherry, blueberry, and even pumpkin.”
Price: $55 – $100

Most Nuanuced Bourbon: Old Forester 1920 Prohibition Style

It’s bottled at 115 proof — “for this distillery, that’s the perfect proof,” Minnick says. “I’m going through a bottle a month. The notes kind of just linger. You can have five different notes hitting at once. I believe that to be the definition of nuance.”

Proof: 115
Distilled By: Brown-Forman
Tasting Notes: Dark notes of fruit and burnt brown sugar. Chocolate, creme brulee, and strong nuttiness on the palate.
Price: $60 – $80

Best Blended Bourbon: Barrell Craft Spirits

You might notice there isn’t a price, tasting notes or distillery information listed on this pick. That’s because Barrell is, at this moment, the best blended of American whiskey there is (they have the trophy case to prove it). Each of its releases makes clear what went into it — distillery location, whiskey age, proof, etc. — and all are worth seeking out. Barrell is a blender, not a distiller, and the flavor mastery of founder Joe Beatrice and master distiller Tripp Stimson have won the old bourbon guard over. “It won my American Whiskey of the Year award [in 2018] in a blind tasting,” Minnick says. “It’s got so much flavor to it, so much complexity — it’s just brilliant whiskey.”

Best Wheated Bourbon: Buffalo Trace William Larue Weller

“Are we including bottles that are impossible to find?” Minnick asks. Sure. This treasure from Buffalo Trace’s Antique collection does its namesake a service, representing some of the world’s best wheated bourbon, a style Weller himself pioneered. “If God gave birth to a bourbon child, this is what it would taste like,” Minnick says. “It’s so fucking amazing.”

Proof: 128.2
Distilled By: Buffalo Trace
Tasting Notes: A caramel bomb, with immense vanilla notes on the nose. Dried fruits, nutmeg, and honey on the palate.
Price: $800+

Most Complex Bourbon: Four Roses Al Young Limited Edition

File it under another bourbon you’ll never find on liquor store shelves. The 50th-anniversary whiskey is made in part of 23-year old bourbon and has, according to Four Roses brand ambassador Al Young himself, flavor profiles of “cinnamon, peaches and cherries, plus aromas of gardenias and magnolia blossoms.” Minnick scored it a 96 for Whiskey Advocate. “It’s just so complex,” he says. “Last I tasted it, I was up to 100 notes that I picked up on it. They have something special there.”

Proof: 109.98
Distilled By: Four Roses
Tasting Notes: On the nose, leather, maple syrup. On the palate, honeysuckle, cinnamon, and floral notes.
Price: $500+

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Dear Whiskey Drinker, Drink Your Damn Whiskey

Fed by whiskey flippers who think they’re clever, there is a stigma attached to liquor store customers who ask “got anything good in the back?” On the hunt at my local shop in the fall of last year, I skirted that association and asked the shop owner about the bottle of Old Rip Van Winkle 10-Year on the shelf behind him. He said it wasn’t “for sale, for sale,” which he explained meant he’d only sell it to regulars. I pushed my luck. “Got anything interesting coming in?” I asked. “Sure,” he said. “Well, maybe. Write down your email.”

I was buying whiskey and wine from the store consistently for two years when I decided it was time to test the value of patronage. The owner is the cashier, the expert and the guy who replies to questions on Facebook. He’s nice, but he doesn’t have the patience for bullshit. A couple of days passed, and an email notification subject lined “WHISKEY?” popped up on my phone. The store owner remembered who I was and asked if I was interested in a bottle of Weller Full Proof.

When I picked up the bottle — for which I paid well above the official retail price, but well below what it’s worth on bourbon black markets — I wondered when I would drink it. Compared to most who would call themselves collectors, I am a total novice. I have some nice Michter’s put away, discontinued bottles of popular Suntory whisky, a handful of hard-to-find Blanton’s and one legitimately rare bottle of Booker’s 30th Anniversary. I wish this were a flex. My collection couldn’t hold the corks of those you’ll find on Instagram. But the first release of Weller Full Proof, a wheated bourbon that shares DNA with the Pappy back on the liquor store shelf, was a good find for me. I took it home and put it in a cool, dark cabinet with my nascent collection. And then came COVID-19.

During a moment that forces us to reckon with mortality, I recognize that philosophizing about drinking good whiskey feels, at best, twee. But as social distancing days turn to weeks and weeks to months, a helplessness set in — there’s no way to know when things will return to something close to what they were, meaning there is little to look forward to. For me, this hindered anticipation for anything other than my grocery delivery contributes to the hazy feeling many have described already, where Tuesday may as well be Sunday and 8 p.m. is indistinguishable from 3 a.m. So, because I can’t stop thinking about what comes next and coming up empty, and because of the wealth of superfluous shit I have in my cabinet, here’s a proposal: let’s drink the good stuff.

Though I still prefer the screwcap to the cork, the pointless luxury of popping a fresh cork is still satisfying.

Open your Google calendar, pick a day and time and mark yourself as busy. Get a notebook out and write down what it smells, looks and tastes like. Maybe send a small sample to a buddy (who wipes it down when he gets it) and share a drink over Facetime. Just drink it. As smartly outlined by Breaking Bourbon co-founder Eric Hasman, unless you’re holding onto a unicorn, it’s unlikely you’ll make out well selling it on Facebook. Follow the lead of industry veteran John Hansell, founder of Whisky Advocate magazine, who is spending time during self-isolation cracking bottles of whiskeys worth more than a nice sedan (and posting about them on Twitter). Be inspired by bourbon subreddit user /u/bferret’s neighbor, who gave a whiskey-illiterate redditor a pour of Willet Family Estate 27-Year Single Barrel, valued at roughly $3,000. Don’t have anything rare? Who cares. Give yourself an hour of quiet with something you like.

Beer people have already created a hashtag for the beer equivalent. Carmelo Anthony and Dwyane Wade are Instagram Live-ing themselves drink through their stashes. And while one doesn’t need to create a hashtag or post somewhere for the moment to have significance, it does beg the question — what the hell are whiskey drinkers doing still sitting on mountains of great booze?

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

I Want to Drink Buffalo Trace’s New Pappy-Like Bourbon with a Straw

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Whiskey Nerd Shit


Despite having not tried Buffalo Trace’s newest whiskey, I’m confident two things will prove true: it will be absolutely delicious, and 99.999% of us won’t be able to find it anywhere.

Released under its semi-mysterious Experimental Collection label, the whiskey, bluntly called “Experimental Wheat Bourbon,” is a 90 proof, 12-year-old wheated bourbon. Bourbon nerds will immediately think Pappy, and rightfully so — it’s made with the same mashbill as Pappy (and Weller), which replaces rye in the grain recipe for wheat, and it’s matured for more than a decade. Plus, like both Pappy 20-year and Special Reserve, it’s cut to an easy-drinking 90 proof.

What’s experimental about that? For centuries, whiskey has been barreled at one proof point, dumped into vats and cut with water to the desired proof. This whiskey, of which there will be very few bottles available, was barreled in 2007 at 114 proof, left to mature for four years, then dumped and cut down to 100 proof and rebarreled to mature for another eight years. The exact difference this made isn’t apparent yet, but whatever the result, it was enough for Master Distiller Harlen Wheatley to call it one of his favorite Experimental Collection releases yet.

The distillery says bottles (375mL) will begin showing up in liquor stores in May and retail for $47. The distillery didn’t include specifics on quantities, saying “[Experimental Collection] releases are generally quite small and have limited availability.”

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

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These Are the Whiskeys You’re Going to Wish You Bought Ten Years from Now

Dusties — old bottles of whiskey that haven’t been in production for years but still taste delicious — are cool as hell. Look into them yourself and you’ll quickly see why. Old whiskey lasts forever in an unopened bottle, and lots of the old stuff before the Bourbon Boom really was delicious. Here is a history lesson in your mouth, that usually cost half what the good stuff does today (and rarer, too). Once the last bottle of a discontinued whiskey is drunk, it’s gone.

This might make you start thinking about what other bottles you’re going to miss when they’re gone, or ones that will become prohibitively expensive and stripped from shelves. In the bourbon world, whiskey perceived as good quickly becomes too good. People start making noise about some delicious bottle (or Jim Murray writes about it), and suddenly everybody wants it. Bourbon drinking and fandom rolls on, and every day one new good bottle creeps toward becoming overhyped, overdrank, the market drained dry of it.

It’s enough to make you a little anxious, isn’t it? It also makes you wonder what good stuff is out there that you can get now, before the horde buys it all up. We asked a trio of experts which bottles they’re stocking up on before it’s too late. Here are the bottles you’ll wish you’d bought ten years from now.

Four Roses

A Whiskey in Transition:“I would put a lot of time into Four Roses,” says Fred Minnick, the Editor-in-Chief of Bourbon+ magazine. When looking for “the next big thing,” he considers whiskey that’s had a transition. Hence Four Roses, which changed master distillers from Jim Rutledge to Brent Elliott in 2015. “The whiskey coming out of them is amazing right now,” Minnick says. “The style is so different than when Rutledge was there. They’re both amazing whiskeys. I love the differences between the two.”

Woodinville Whiskey

Young Bucks: The young distillery based in Washington state won Craft Whiskey of the Year in 2016 for its Straight Bourbon whiskey and Craft Rye Whiskey of the Year in 2017 for its Straight Rye whiskey. At the 2020 San Francisco Spirits Competition, it won “Best Straight Bourbon,” too. Its two founders, Orlin Sorensen and Brett Carlile, were mentored by the legendary Dave Pickerell. “I would buy every single bottle of Woodenville,” Minnick says.

Wilderness Trail

Science Nerds: Before they started their own distillery, Shane Baker and Pat Heist were fermentation experts, helping Kentucky’s bourbon distilleries age the good stuff. They started Wilderness Trail in 2012. Their single barrel and small batch bourbons and ryes are delicious, in part because they’ve applied their scientific attention to detail to their distillation process: their proprietary Infusion Mashing Process delivers precise heat to “gelatinize starches without degradation of the quality of the grains.” (Probably just take their word for it.)

Wild Turkey

Underappreciated Gems: “Several Wild Turkey releases have been underappreciated,” says Blake Riber, founder of the Bourbonr blog and Seelbach’s, a spirits curation company. Wild Turkey’s 101 Rye had a popular but confusing release — was it discontinued or wasn’t it — that could mean it’s going away sometime soon. He also has an eye out for Master’s Keep, a 17-year-old bourbon hand-picked by master distiller Eddie Russell.

New Riff

New Kids on the Block: They don’t want to be called craft, but they’re certainly not part of the Big Four. (They request “mid-major.”) Whatever you want to call them, New Riff is making good shit. The young company makes young-ish bourbons, ryes and gins with lots of info provided (mashbill, clear age statements, etc.). The proof is in the pudding, and the bourbon world has taken notice. “They’re leading the way on a lot of these non-heritage distilleries,” Minnick says. High demand and not-so-high supply means they could be tough to find sooner than later. Grab ‘em while you still can.

A Slew of Craft Distillers

Under the Radar:: “Right now several names stand out as leaders of the pack in the small distillery game,” says the anonymous user behind the Instagram account @OverpricedBourbon, which has 40,000 followers and posts images bottles to help whiskey drinkers understand the right price point. Smokewagon, Blaum Bros, Pinhook, Belle Meade and Chattanooga Whiskey “have released bottles that already have a loyal following and I see those bottles being highly sought after in the not so distant future,” he says.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Think You’re Spending Too Much on Bourbon? Follow This Instagram Account ASAP

You stare at the interesting bottle of bourbon on the liquor store shelf. You’ve heard it’s good — but is the price right? It seems a little high. Or maybe it’s worth the splurge?

We’ve all been there. Since the Bourbon Boom, the prices of even everyday whiskey bottles have become a crapshoot. MSRP doesn’t mean much when demand is high. But maybe you’re new in town. And anyway, what about trying a new bottle you’ve never heard before?

You could go down a rabbit hole, like I did, and find @OverpricedBourbon on Instagram. Since it started a year ago, the account has amassed more than 40,000 followers, hooking them with a straightforward premise: someone sends the account a picture of bourbon on a shelf, usually with the store’s google info and the account gives the thumbs up or thumbs down to pricing. It’s the invisible hand of the market, made visible, with emojis.

On a bottle of Weller Antique priced at $129.99: a cringe emoji, with the caption, “Gonna have to pass” (671 likes). Four Roses Small Batch Select for $48.99: Thumbs up emoji (822 likes).

Recently, I reached out to its founder, who wished to stay anonymous, to find out more about the account. “I started the page just to help bourbon drinkers old and new know what stores to stay away from,” he wrote. “But what started out of frustration quickly grew, and soon I was receiving as many good submissions as I was bad.” He wanted to stay anonymous, he said, because he receives threats from bottle flippers who don’t like him calling out price gouging. I asked him about how the page got started, his favorite bottles and how consumers can find bourbon at a price that’s deliciously fair.

Q: Tell me about yourself. Who are you, where do you live? What do you do for a living? How did you get into bourbon?
A: I have spent the last 15 years serving my community as a first responder. I guess you could say I am your average middle-class guy from Tennessee. The ideal evening to me is spending time with my family and friends around a fire with some bourbon in hand.

I have always enjoyed a strong drink on occasion but I became obsessed with bourbon when my oldest child was born. I had a good friend take me to a whiskey bar to celebrate with something special. He bought me a pour of Pappy Van Winkle Family Reserve 23 and I was blown away by how delicious and complex it was. Now mind you, before this I was drinking my whiskey with a mixer more than I was neat. I jumped down the rabbit hole of finding and trying new bourbons.


Q: How did the Overpriced Bourbon account idea come about? How long has it been going?
A: The idea came about mainly from my frustrations with how difficult the market had become. Bottles that once sat on the shelf at MSRP now had become allocated. Many of my favorite bourbons were now very difficult to find. As I was scanning through social media, I saw more and more stores trying to sell these allocated bottles for double, triple, even ten times the MSRP.

Q: How does it work? Do people simply send you a pic and you post it? Do you ever get interesting feedback from fans/haters?
A: Yes, it’s as simple as picture, price and location. I receive many submissions but most pictures I post are for teaching people what a good price looks like or even where the bottle was purchased.

I have received almost any message you can think of. People tell me everyday how much they appreciate the time and hard work I put into the page, or even how much money I have saved them by teaching them what a good price is. I also receive many threats and harassing messages from people that flip bottles but the good far outweighs the trash people send me. I think the best message I get is a picture of an allocated bottle at retail and someone tells me “your page is the reason I found this today!” I think that in itself is pretty amazing.

Q: What do you think the best cure is for the over hyping and overpricing of bourbons? Who’s to blame for the state of overpricing?
A: As fast as bourbon is growing in popularity I don’t see a cure coming anytime soon. No one part of the market is solely to blame. Consumers, store owners, distributors and social media are all part of this market rush. At the end of the day in a free market we as the consumers are to blame for the demand we place on a product. There will always be people with money in hand willing to pay fifteen hundred dollars for a one hundred and twenty dollar bottle of rare Kentucky bourbon. I feel like Overpriced Bourbon doesn’t matter to those people. However, there is a very large portion of the market that could easily get talked into paying one hundred dollars for a fifty dollar bottle because they don’t know what the MSRP is. This is what makes my page popular.

The majority of the bourbon market doesn’t have thousands to spend on one bottle. They want a good deal on a good bottle of bourbon they can share with their friends and family. In a free market store owners have the right to price as they see fit but we as consumers have the right to shop where we want. It’s a difficult balance of patience and luck in this market to find some of these bottles for a good price.



Q: Any bourbons that have gotten really expensive or rare that you especially miss being able to buy and drink?
A: Recently I received a picture of a liquor store shelf from about fifteen years ago. It had Old Weller Antique, Old Rip Van Winkle 10 and Old Forester Birthday Bourbon on the shelf at MSRP. That picture says it all. I think we would all love to step back in time and walk through the doors of that store. There were so many passed over bourbons back then that some people literally had the choice to pick one or the other. They didn’t think twice about leaving a bottle on the shelf.

For me personally, in my state two bottles that stand out are Old Weller Antique and Eagle Rare. Both of which I enjoy, but are now getting pretty difficult to find on the shelf at MSRP.

Q: What’s the most commonly overpriced bourbon that you see in pictures sent to you?
A: Weller Special Reserve is by far the most commonly overpriced bottle I see. What should be around thirty dollars on average is routinely marked up to fifty and even hundreds in some rare cases.

Q: What about the most commonly underpriced?
A: There are multiple large brands that consistently offer products widely available on the shelf at a great price. I tell consumers to not be afraid of the middle and bottom shelf options available from distilleries right now. Don’t get tunnel vision on hyped up bottles. You’re probably walking by a great bourbon for a great price without even realizing it. There are so many good options out there, find something that you like and don’t let anyone influence you. Find out for yourself.

Q: What’s the best-priced bottle you’ve ever found? Wanna shout out any really good stores?
A: The best priced allocated bottle I have found was a bottle of Thomas H Handy from the Buffalo Trace Antique Collection for $119.99 which is an amazing price for my state.

Absolutely, I have several stores that have stood out since the page was started. I have had positive interactions with the stores and their customers.

1010 Washington Wine & Spirits – 1010 Washington Ave Minneapolis MN
Argonaut Wine & Liquor – 760 E Colfax Ave Denver Colorado
Maria’s Market Place – 115 N Haggerty Rd Canton Michigan

These stores all have great pricing on everyday bottles and try very hard to keep it fair when it comes to allocated products. They work hard to retain their regulars and that means a lot to the bourbon community.



Q: Ever splurge on a bottle?
A: Yes. Before the page was started I broke down and paid $400 for George T. Stagg. It was very good but after opening and sharing with friends I instantly regretted paying that much. After that I made the decision to pay around MSRP on all my bottles.

Q: Are the Pappys and the BTACs of the world ruined now? Or can we still find a way to enjoy them?
A: They are only ruined if you collect them to take pictures for social media. It’s a shame that so many of these bottles are collecting dust in private collections. When I see people that hoard cases of BTAC or Pappy just because they have the money and connections it makes me sick. I wish more people could have the chance to enjoy these bourbons.

If you are fortunate enough to find one. Buy it, open it, share it. What makes bourbon so amazing is the connections and memories and that come with it. What a complete waste sitting on a shelf as a trophy…

Q: What’s your message to people out there who are paying too much for their bourbon?

A: If you feel like you’re paying too much, then do your research, watch Overpriced Bourbon and make connections in the bourbon community. Finding rare bottles in this market is not easy, but it is possible. Patience is key. So many people have told me they walked out on a bottle of Blanton’s for one hundred only to find it a week later for sixty dollars.

Q: What do you like to drink on the reg? Any dirt-cheap bottles that you love?
A: I actually like quite a bit. I have about seventy open bottles on my bar and I work my way through them based on what catches my eye that evening.

As for some dirt-cheap bottles I enjoy, there are a handful that come to mind. Recently a great article came out that featured bottom-dollar bottled in bond options. Evan Williams, Early Times, and Old Grand Dad all made the list and are some of my favorites. I’m also a big fan of Wild Turkey 101 and Cooper’s Craft. I’ll probably catch some grief for saying all that but I’m no bourbon reviewer. I’m just a regular guy that loves bourbon and accidentally started a Bourbon movement.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Buffalo Trace’s New Trio of Whiskeys Are the Very First of Their Kind

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Passover Whiskey


Makers of Buffalo Trace, Eagle Rare, Blanton’s and other cult bourbon hits, Buffalo Trace Distillery’s next release is trio of fully kosher whiskeys. The whiskeys — available in straight rye, rye and wheat variants — were developed under the guidance of the Chicago Rabbinical Council and are believed to be the first-ever kosher whiskeys.

According to Buffalo Trace, bottling lines at the distillery were flushed before as the whiskey reached its desired age earlier this year to ensure the whiskey was not exposed to any non-Kosher spirits.

“We’re excited that our partnership which we began ten years ago has come to fruition,” stated Rabbi Sholem Fishbane, kashrus administrator Chicago Rabbinical Council. “Our members have shown great interest in the prospect of being able to enjoy a Kosher whiskey. We are very happy Buffalo Trace has taken the steps to make sure this happens.”

Bottles will be released after Passover ends this year on April 16, selling through wholesalers and retailers before Passover begins again in 2021. Buffalo Trace Kosher Whiskey will retail at $40 a bottle.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

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Why in the Hell Would You Spend More Than $15 On A Wine Opener?

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Pulltaps or Nothing


It’s a story as old as time. Maybe it’s Mother’s Day, maybe you’re struggling with what to get some newlyweds, maybe you turned 30 and decided that you needed to live a “classier” life. All of these situations lead to an inevitable, regrettable purchase: the elaborate wine opener.

Search “wine opener” on Amazon and you’ll get over 6,000 results topping out at around $650. There are wing ones, electric ones, lever ones, twist ones and hundreds with a strange amount of LED lighting. Just about every iconic design company makes one — Alessi’s are famously cheery — and Pottery Barn — famed purveyor of reasonably affordable home goods — sells this 21-pound monstrosity for $284.

So, There’s One Exception

Strictly speaking, there is one very expensive wine opener worth getting, but it’s for a fairly specific fringe case. When it comes to very old bottles of wine (think legal drinking age or older) you’ll oftentimes need a way of removing what is now a very fragile cork. There’s none better for this task than the heinously expensive Durand ($125), which combines a traditional corkscrew with a prong style opener called an Ah So.

This madness needs to stop. To be clear, there is a lower limit where wine openers are actually garbage, spend $3 on that plastic thing that comes in two parts and you’ll be upset and without wine. However, you absolutely do not need to spend more than $12 to get all the wine opener you’d ever need. The Pulltaps Double Hinged Waiters Corkscrew is universally lauded, under 15 bucks and is more or less perfectly designed. It will open wine seamlessly and easily without shredding corks or running out of battery and you will forget about wine openers for the rest of your life, and you will be liberated. If $15 is too rich for your blood, the Truetap is a perfectly acceptable knockoff of the Pullltaps that starts at about $6 (plus it comes in fun colors).

So please, stop buying elaborate motorized and geared gizmos that take up space, don’t work well and generally project an air that you’re going to launch into a missive about why you named your dog Mourvedre. And if you’re ever in doubt about what to gift a wine lover? Just get them a goddamn bottle of wine.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

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An Unreleased Buffalo Trace Bourbon Is the Best Thing I Drank Last Month

Every month, a huge amount of booze moves through the Gear Patrol offices — beer, wine and a whole lot of whiskey. Here are a few of our favorites.

Blanton’s Gold

I used a dead blog called Tokyo Bourbon Bible to identify all the Japan-exclusive American bourbons I wanted to bring home with me. Bound for New York City from Tokyo, my flight would take off in three hours, and I had already secured bottles of Evan Williams 12-Year (Red Label), a number of Japan-only Wild Turkey expressions, Four Roses Super Premium and a pair of other international Blanton’s expressions (Straight From the Barrel and Silver Edition). The final bottle was Blanton’s Gold, which I found at the fourth liquor store I went to, buried under a mountain of I.W. Harper.

I hadn’t opened it since I brought it home, but the news of its imminent arrival in the U.S. seemed like the right moment. It is special whiskey. Regular Blanton’s is a nice, high-rye bourbon with slightly above average barrel characteristic flavor that costs too much in most places in the U.S. Straight From the Barrel is an uncut, barrel strength version of the same whiskey, and, in my opinion, is totally overpowering. Gold hits right between them — it’s loaded with the spiciness you expect out of Blanton’s, but its fattier on the palate and there’s a hint of astringency from a little extra time spent in barrels. It will be in the U.S. this summer at retail above $100 (it was the equivalent of $60 in Japan). I’ll be looking for more then.

Rodenbach x Dogfish Head Vibrant P’Ocean

When this collaboration was announced last year, the beer cohort in the Gear Patrol office was giddy. And while we almost always prefer sours fermented in wood versus kettle sours, this beer is delightfully delicate. Right when you think it’s going to get tart, it mellows out and has a slightly crisp aftertaste. Vibrant P’Ocean was made with two distinct base beers and then blended: Rodenbach’s two-year, foeder-aged sour and Dogfish Head’s kettle sour brewed with pilsner malt, malted wheat, elderberry, elderflower, sliced lemons and Belgian fleur-de-sel. It clocks in at 4.7 percent and is only going to be out through May, so grab it (or order it online from your local) if you can.

Domaine Rietsch Tout Blanc

Thankfully this wine comes in a liter bottle because I could use the extra volume while I’m sheltering in place. The Tout Blanc is a crisp blend of riesling, auxerrois and gewurztraminer grapes, which result in a light and acidic pale-colored wine. The wine tastes of peach and lemon, with a bit of floral aroma on the nose. It’s a super crushable wine with a bit of effervescence, and at under $25, it’s a great entry-point into natty wine.

Threes Brewing x Burial Beer Co. Backways Dark Mild

The older I get, the more interested I become in lower ABV beers. But I’ve always been a fan of resurrecting older beer styles. This beer is both of those things.

This killer collab from Threes and Burial is low in carbonation and offers a sweet, malty taste that doesn’t linger. It’s straightforward and not extremely complex — basically a mild version of a dark beer. The kicker? It’s only 3.7 percent. Alas, Threes has already sold out of it (I got it delivered early-on in self-isolation) so I’ll be sitting on my last two because this beer was such a delight — or maybe I’ll just end up drinking them sooner, because, you know, self-isolation.

Sierra Nevada Wild Little Thing

This slightly sour ale was a pleasant surprise when we got a crowler of it in the office awhile back. It’s bright in color and very light in both body and mouthfeel. Another kettle sour, it smells like a Jolly Rancher but has a smooth taste that provides only the slightest hint of tartness. We kept waiting for the sour to hit hard but it never does, instead leaving a refreshing aftertaste. It’s only 5.5 percent ABV and is packed with guava, hibiscus and strawberry. This one could be the sour beer that gets even more people drinking sour beers this summer.

Jo Landron Domaine de La Louvetrie ‘Atmospheres’ Brut

My solution to trying times and social isolation has been bubbles. Specifically, these wonderfully affordable Champagne-method bubbles from the Loire. I’ve called it “supporting my local wine store” but it’s just nice to celebrate the end of a Wednesday sometimes.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Three Whiskey Cocktails to Make After a Very Long Day

Whether it’s a $20 bottle of Jack or a six-figure bottle of scotch, whiskey has a place in everyone’s bar cart. In Whiskey Cocktails ($50), world-renowned mixologist Brian Van Flandern curates a selection of over 50 whiskey-based cocktails that you can mix at home. Well, sort of. While Van Flandern includes whiskey cocktail staples like the mint julep, he also throws in some truly top-shelf choices like the Rippin Mint Mule — a riff on the Moscow Mule, mixed with Old Rip Van Winkle 10 Year instead of vodka. Here are three whiskey cocktails from Van Flandern’s new book for you to mix at home. Whiskey Cocktails, published by Assouline, is available to buy right now.

Vieux Carre

Makes one cocktail

Ingredients:
1.5 ounces High West Double Rye Whiskey
.5 ounces Martini & Rossi Sweet Vermouth
1 teaspoon Bénédictine
2 dashes Peychaud’s Bitters
2 dashes Angostura Bitters

Preparation:
1. Combine all ingredients in a mixing glass

2. Add large cubes of ice, stir throughly and taste for balance.

3. Strain into serving glass over fresh ice, garnish and serve.

Dead Rabbit Irish Coffee

Makes one cocktail

Ingredients:
1 ounce Bushmills Irish Whiskey
3.25 ounces hot coffee
.75 ounces Demerara sugar syrup

Preparation:
1. Combine all ingredients in the serving glass

Japanese Gold Rush

Makes one cocktail

Ingredients:
1.5 ounce Suntory Hibiki 17 Year Old Whisky
1.5 ounce honey syrup
1 ounce freshly squeezed lemon juice
4 to 5 large mint leaves, muddled

Preparation:
1. Combine all ingredients in a mixing tin.

2. Muddle the mint.

3. Add large cubes of ice and shake vigorously.

4. Double strain into the serving glass over fresh ice, garnish and serve.

Tyler Chin

Tyler Chin is Gear Patrol’s Editorial Associate for Editorial Operations. He’s from Queens, where tempers are short and commutes are long. Too bad the MTA doesn’t have a team like Ed-Ops.

More by Tyler Chin | Follow on Instagram · Contact via Email

The Greatest Whiskey Maker You’ve Never Heard of Is Finally Getting His Due

This story is part of our Summer Preview, a collection of features, guides and reviews to help you navigate warmer months ahead.

Greg Metze is the reason you drink craft whiskey, even if he can’t say why. He can tell you that, as a former master distiller at MGP in Lawrenceburg, Indiana, he presided over the production of whiskey, but he can’t explain how his creations ultimately filled the bottles of more than 120 brands. He certainly can’t mention any of those brands by name, nor can he discuss the role he played in the creation of any of the mashbill recipes that begot award-winning bottles, such as Bulleit 95 Rye. An iron-clad nondisclosure agreement Metze inked when he departed MGP in 2016 compels his silence.

When building a profile on the man who underpinned a wide-sweeping movement, the inability to probe about his stint at the helm of the distillery where said movement began proves daunting. But it’s also fitting. Metze shares a number of traits with his erstwhile employer, Midwest Grain Products Ingredients: a preference for shadows over spotlights and substance over flash, and a belief that quality products need not be spoken about; they can speak for themselves.

That’s why MGP doesn’t talk much about what emerges from its Indiana distillery, where Metze lovingly labored from 1978 through 2016, through four ownership changes. When MGP took the reins in 2011, it quickly brokered deals to sell scores of aging whiskey to the various microdistillery upstarts springing up across the country. Most of the outbound barrels were filled under Metze’s meticulous eye and palate, and selected by buyers at various brands for their superior taste. (Rumor has it that George Dickel, Smooth Ambler, High West, Hirsch, Angel’s Envy, Rebel Yell, Redemption, Widow Jane and dozens more have all bought juice from MGP, but mutual NDAs prohibit official confirmation.)

Metze found his way to whiskey through “dumb luck.” He graduated from the University of Cincinnati with a degree in chemical engineering and quickly landed a job at Seagram’s, the time-tested distillery in Lawrenceburg, Indiana. He was 23 years old and eager for work. “All I knew about Seagram’s was that the distillery smelled real good when you drove past it,” Metze says.

Seagram’s distillery is old and storied but it doesn’t trade in heritage and folk tales. In the ’40s, it had a cadre of Ph.D. scientists who researched every aspect of whiskey-making, from the grain harvesting through the maturation process, condensing the sum of that knowledge into two books dubbed the Blue Bibles. “I think I still have copies somewhere,” Metze muses. “Once those methods were established, it was up to the earlier generations to teach the new generations.”

During the modern American whiskey boom, the title of master distiller became more of a marketing ploy than a description of one’s duties. Metze, who has worked at every level of the whiskey making process, is one of few who fully own the moniker.

The training program commanded that employees like Metze work through each department, to imbue them with a broad knowledge of how the whole operation worked, before settling into a specialty. For Metze, that was production. “The plant had three coordinator positions — dry-house coordinator, fermentation-cooking coordinator and distillation coordinator — and I rotated through those three stations while the production manager taught me all I should know about those jobs.”

Then he met the legendary distiller Larry Ebersold, who would go on to become Metze’s mentor for the next 24 years. “Larry taught me about grain quality and all the specific proprietary yeasts that Seagram’s had developed. I was well suited to the process part of the whiskey, in terms of heat transfer and distillation, from my chemical engineering degree,” Metze says. “But the art of making whiskey is in the water selection, the grain quality, the mashing techniques, the fermentation of the yeast, and other things that aren’t in the recipe. Those are what Larry showed me.”

Under Ebersold, Metze also learned the importance of quality control. “Seagram’s had a fanatical eye for quality control, and a research and development budget that blew everyone else away,” says Jay Erisman, the cofounder and master blender at New Riff Distilling, who worked closely with Metze after MGP took over the distillery. “[Seagram’s] oddly made a bunch of blended things, so you don’t think of them as legendary. But they were. They made Four Roses but never sold it in the USA. All their master blenders were aces, not by coincidence. Drew Mayville, a former master there, went over to Sazerac. Larry would come to consult with us on New Riff. And Greg is a fantastic distiller, one of the best in the business.”

Around 2001, Seagram’s was sold to Pernod Ricard and Diageo. Metze stayed on, helping Ebersold create high-profile mashbills like the famous 95-5 rye, a recipe with 95 percent rye and five percent barley that would become a smash hit for brands like Bulleit, Angel’s Envy, George Dickel and more. In 2006, the distillery found itself for sale again, this time going to a holding company who simply renamed it Lawrenceburg Distillers Indiana (LDI).

Around that time, one Brent Elliott took a journey up to tour the LDI facility. “It was an educational trip,” says Elliott, who now works as the master distiller at Four Roses. “Greg was our wonderful host. He took us into the distillery and treated me like an old friend, though the guys I was with were actually his friends. I was a quality manager at the time and probably peppered him with bottling questions. I was just in awe of the size of the operation, and how generous and humble and gracious Greg was.”

When MGP acquired the distillery a few years later, it wisely recognized the worth of Metze’s vast knowledge, gleaned from Ebersold during his Seagram’s days. The new management empowered him to create more ryes, since America’s palate was warming up to that spicier flavor profile, and they even launched a 6,000-bottle limited-run bourbon with his name on it. Metze’s cookbook reportedly held as many as thirteen mashbill recipes, covering the bases from ryes to corn whiskeys to bourbons. That range further afforded Metze — and MGP — to work on custom batches and mashbills for clients who wished to source their juice.

Palazzi had heard of MGP,
and Metze, but he didn’t have any firsthand knowledge. His edification process culminated in his belief that “these guys really know their shit,” Palazzi says.

The craft distillers came in droves, seeking barrels upon which brands could be launched. Nicolas Palazzi, owner of PM Spirits, was primarily importing and distributing brandies and cognacs when the bourbon craze began to spin up. Palazzi knew he needed an offering within that category, but wasn’t sure where to begin. He worked with a guy who brought him various samples to blindly try over the course of a year. “The first batch around, I picked what I loved the best and it happened to be MGP juice,” Palazzi says. “The second batch also happened to be MGP. I thought they were great, the best of the bunch.”

Palazzi had heard of MGP, and Metze, but he didn’t have any firsthand knowledge. His edification process culminated in his belief that “these guys really know their shit,” Palazzi says. When you’re going to launch a brand with someone else’s whiskey, you want to know the juice is coming from a place that has mastered the process so there won’t be any discrepancies. MGP was solid.” Palazzi bought a slew of barrels and launched Mic.Drop Bourbon, which became a monster hit and sold out of its first two releases. “Both batches that put us on the map were distilled under Greg Metze’s supervision. That guy can make some incredible whiskey.” Mic.Drop’s third release, also a Metze by-product, is on shelves now.

In 2012, a startup called Old Elk Distillery based in Fort Collins, Colorado, came knocking. Backed by Curt Richardson, the multimillionaire founder of Otterbox, the nascent outfit initially came to Lawrenceburg looking to source whiskey. Metze was tasked with creating a custom mashbill from scratch, something he’d not yet been able to do under MGP’s watch.

Old Elk sought to make a world-class whiskey for a middle-class price, a challenge very much within Metze’s wheelhouse. Creating premium whiskey for the masses was second nature at MGP, in part by virtue of the grain selection and in part by lowering the proof to make the distillate stretch further, techniques likely culled from Seagram’s Blue Bibles.

But Richardson’s financing allowed for greater creative leeway within the recipe, something Metze had not had before. “We went with a high malted barley mashbill, with fifty-one percent corn, fifteen percent rye — for the spice which I’ve always liked and that’s always been a part of the products I’ve produced — and finally thirty-four percent malted barley,” says Metze of the first 13,000 barrels he produced for Old Elk while at MGP.

The mashbill was expensive. Corn is the most common cereal grain in the U.S. It’s the most abundant, the cheapest and has the highest starch value. On a yield basis, it produces more alcohol than any other cereal grain and costs $4 per bushel. Rye, on the other hand, is about $8 a bushel, and it has much less starch, which means less alcohol. The third part of the recipe — the unusually high 34 percent malted barley — costs $24 a bushel. “With barley, you’re suffering effects of two things: a much higher-priced grain and lower alcohol yield. But the flavor profile is worth the expenditure,” Metze says.

After three years working with the upstart distillery, talks evolved from highly customized mashbills and contract distilling to becoming part of the venture more permanently. Metze, who managed an undisclosed but undoubtedly monstrous whiskey operation at MGP, was lured to Fort Collins, Colorado, in 2019, initially as a consultant, then as the company’s first master distiller.

Metze’s unenviable task is guiding Old Elk — a four-year-old company whose distillery isn’t finished yet — through the myriad headwinds new whiskey makers face. Those without significant fiscal backing are strapped to make revenue, and fast. They can get squeezed into bringing products to market before they’re ready, or they’re forced to create vodkas and gins to drive revenue in the meantime. “I think there are great products out there, but if you launch early, you’re ruining your brand from the get-go. People try them, and they’re too young, and not ready. That’s going to leave a bad taste in the mouth,” Metze says.

Metze and Old Elk are in the midst of building a new, 40,000 square-foot distillery and barrel-aging warehouse in Fort Collins, Colorado. Once completed, the new facility will be 10-times larger than its current operation.

And so new money — like Richardson’s — has started seeping into the craft distillery scene because it can buy the one thing that all good whiskey requires: time. “[Curt Richardson] gives us the latitude of being able to wait for the products to properly age,” Metze says, “to create custom mashbills that are more expensive and unique. On the outside, Curt’s probably willing to sacrifice the margins a bit to bring these products to market. It’s a wonderful thing. He’s worried about the customer more than himself. I don’t think you’ll see that in the market anywhere.”

For new brands, that patience is key. “I understand the rush to get to market,” Brent Elliott echoes. “Even if you have a clear-spirits model, people are under pressure to get the age statement stuff. I’ve tried stuff I could tell was okay with a shortened age, but it would’ve been much better had it sat down for a couple of years. When micros lay down some whiskey for longer aging, the positive results are readily apparent.”

The craft market has had a tangible impact on commercial distillers, pushing behemoths like Buffalo Trace, Jim Beam, Heaven Hill and Jack Daniels to embrace trends like cask finishing, barrel-strength expressions, non-chill filtration and so on. For Old Elk, pushing the envelope meant flexing Metze’s prodigious recipe-crafting ability, a subject the otherwise mild-mannered distiller can’t talk enough about.

“We’ve got a very high-wheated bourbon mashbill, that’ll be about five years old when we launch it,” he shares, noting a high-wheated whiskey is currently available through a barrel-pick program but will have a wider push later this year. “I’ve got a malt whiskey and a rye whiskey that’s currently aging. All mashbills, with the exception of the rye, are different than anyone else than in the market or on the shelf. It’s all the small extra things we do to achieve something different.”

The smooth and easy characteristics dictated the path for Metze. Tapping into the suite of bourbon mashbills utilized during his time in Lawrenceburg, he came away with two different options with varying amounts of rye.

“I knew the characteristics of the grain and what they did to the flavor profiles,” he shares. “‘Smooth and easy’ requires a minimum of fifty-one percent corn. I knew I had to get the malted barley content way up but I knew I wanted a little rye in there for a hint of spice. I did some math on that mashbill, dropped the corn [percentage] and it took fifteen percent rye to carry over the spice to the distillate. If I had room for more malted barley, I’d have taken it, but this mashbill hit the hallmarks and we’re really proud of it.”

Old Elk’s flagship whiskey, Blended Straight Bourbon, clocks in at a lower proof — 88 to be precise. It’s markedly below cask-strength whiskeys and other modern bourbon offerings, but Metze says it is very much intentional. “When we got to the point of deciding launch proof … I tasted this at one-hundred proof and it overwhelmed the balance of the whiskey,” he says, shrugging off any indication that it was set to stretch inventory and lower overhead costs. “It’s affordable and the flavor profile is perfect at eighty-eight proof. I don’t have any problem standing by that.”

And stand by it he does. At Old Elk, Metze’s name and signature are printed on every bottle. It’s a seismic shift for someone who spent decades mastering his craft just behind the curtain, shielded from the eager public that rabidly enjoys the fruits of his efforts. But a deserved one.

“People have asked me over the years if I feel bad that I wasn’t recognized for the great products I helped create,” Metze surmises. “When I left that distillery every day, I knew we were producing world-class whiskeys and that was enough for me.”

A version of this story originally appeared in a print issue of Gear Patrol Magazine. Subscribe today.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

The 12 Best Whiskey, Beer and Wine Subscriptions of 2020

Alcohol shipment by mail isn’t available to everyone. Check the laws in your state before buying — the National Conference of State Legislatures has a pretty solid round-up.

Several years ago, Dollar Shave Club exploded onto the internet in a supernova of affordable, delivered-monthly razors for men. Because of this and others like it, everyone wanted to put what they sold in a box and send it to you on a similar cadence. Truthfully, this model isn’t so great for everything — most people don’t need a box of literal bones delivered to their homes.

But, in the world of alcohol, where rarity and availability exclude hoards of would-be enthusiasts, there is promise. Thanks to a select few outlets, the discerning whiskey, beer and wine drinker need not work through second-hand salesmen that drive prices through the roof.

The trick is identifying those outlets and managing expectations — there isn’t anybody carrying flats of Pappy or Hill Farmstead, but there are unique bottles to be found across the internet.

Our guide to the best whiskey, beer and wine subscriptions features picks for exclusivity, quality and every budget.

Best Whiskey Subscriptions

Photo: Scotch Malt Whiskey Society

Scotch Malt Whisky Society

Not new by any means, membership into the 35-year-old club grants, among other things, access to some of the most award-winning scotch in the world of late. In 2019, SCWS took home a whopping six Double Golds at the San Francisco Spirits Competition, including the Director’s Award for Excellence, Best in Show Whisky and Best Blended Malted Scotch.

The catch? SMWS doesn’t actually make its own whisky; rather, it acquires casks from other distilleries in the UK and sells them in limited runs on its website. The $99 a year membership grants you access to these sales (which inevitably sell out rather quickly), various social tasting events, a quarterly magazine and other scotch-drinking resources.

Craft Whisky Club

CWC is not for the volume whiskey drinker (you know who you are). Starting at $50 a month, the folks at CWC spend more time sourcing out rare and sometimes unheard of bottles from smaller distillers than any other option on our list. It’s pricey, but there aren’t a lot of options for a whiskey drinker who wants to try something outside the norm. There’s also a small, curated selection of snacks sent with every bottle.

Flaviar

For starters, you’re required to join an email waiting list — so it pays to drop your name in there even if you’re unsure if you want to commit your money to it (it took me a week or so to be “accepted”). Once accepted, you’ll find one of the largest spirit collections on the internet — bourbon, scotch, ryes and everything in between making up a large part of it. Expect to pay about $300 annually for quarterly booze deliveries. Its offerings (as with every other provider on this list) change seasonally, but names like Michter’s, Old Forester, Balvenie, the Glenlivet and 1792 all pop up with regularity.

Taster’s Club

For $69 a month ($79 for Scotch), Taster’s Club allows you to choose what type of hard-to-find whiskey (or whisky) you want to be delivered to your house. This means you’re not disappointed to find a peaty Scotch in the mail when all you wanted was a mellow old bourbon. Most of what Taster’s Club ships out leans regional and craft, with an emphasis on slightly more idiosyncratic distillers. This is a good choice for whiskey drinkers who like surprises.

Best Beer Subscriptions

Photo: Belgi Beer

The Original Craft Beer Club

The Original Craft Beer Club keeps it pretty simple — every delivery includes 12 or 24 beers in different styles and from different breweries. It only sources beer from independent American microbreweries, and, rather uniquely, offers delivery monthly, every other month or even quarterly. As basic as that sounds, most alcohol subscriptions don’t offer that flexibility. Its beer curation is varied and widespread, and there’s always enough styles available to avoid IPA-fatigue.

Tavour

Tavour is an app-based beer subscription that allows you to add beers to your “cellar” to be shipped to you whenever you want. Beers are taken off the list when Tavour’s lot has been fully claimed by subscribers, and typically two new beers pop up each day. Each claimable beer comes with a lengthy description and insights into the brewery it was made in. The selection is decisively undecisive, which is to say Tavour stocks what feels like the most diverse and far-ranging selections of any beer subscription out there — barleywine, sour, gose, kolsch, märzen and virtually every type of ale you could want all make regular appearances.

Microbrewed Beer of the Month Club

An old dog in the beer subscription world, the Beer of the Month Club has been delivering curated collections of the world’s best beer for more than two decades. The family-owned business takes the word “curation” seriously, too, as all beers that make the cut are vetted via blind tasting by a panel of professional brewmasters and beer judges. They even keep a historical catalog of previously approved beers, complete with tasting notes from the pros. Starting at $30 per month, this subscription is what you get if you care about the flavor behind the buzz.

Belgi Beer

Belgium is undoubtedly one of the most important beer nations in the world. The home of the dubbel, tripel, lambic, witbier and a few hundred variations thereof makes a whole lot more than that. Belgi Beer’s sole purpose is getting more interesting Belgian beer into the hands of those who can’t make it for a trip. One-time purchase boxes of beer and monthly subscriptions are available, though it’s worth noting that shipping cost is going to be a pain in the ass (it was near twice the price of the beer itself from Belgium to New York City).

Best Wine Subscriptions

Photo: Plonk Wine Club

The Grand Tour Wine Club

Curated by the wine director at New York City’s Eleven Madison Park’s, recently named the world’s fourth best restaurant, Grand Tour Wine Club is for the would-be wine head. The steep $95 a month tag gets you four wines, each part of collections highlighting regions, wine-making techniques and wine history. These are somm-approved wines that won’t be easy finds at your local bottle shop.

K&L Best Buy Wine Club

The website is antiquated and slow, but that only adds to the allure. Just $20 for two bottles a month, K&L is the sleeper of the wine-subscription world. The company has been sourcing and importing wines stateside for over 40 years and promises the single bottle cost of the wines you receive are far greater than the cost of the subscription. There’s nothing fanciful or verbose about it.

Plonk Wine Club

Plonk only sources and delivers organic wines. That may not sound like a big deal, but there isn’t another large-scale wine subscription that can claim something similar. You can choose red, white or mixed selections and pricing starts at $110 for four bottles a month. You can also cancel anytime, a relative rarity in the weird world of alcohol subscriptions. Also unlike most other subscription services, you can re-order bottles you like from past deliveries to have again and again.

Winc

Winc knows many of its users aren’t master sommeliers — and that makes it one of the more approachable wine subscription services. A six-question quiz lets an algorithm suss out what kind of wines you’d be interested in, and after you finish each month’s curation of wines, you can rate what you drank so your next delivery is even more tailored to your tastes. Additionally, all of Winc’s wines are produced by the company under the supervision of sommelier Brian Smith. Membership prices start at $39 for three bottles of wine, and shipping is an additional $9. Nonmembers can also buy bottles a la carte, with prices starting at $15 a bottle.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

The Best Bourbon of the Year Goes Against Everything Whiskey Drinkers Once Held Dear

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World’s Best Bourbon


The following may read like science fiction to longtime whiskey drinkers: the winner of the San Francisco World Spirits Competition’s “Best Bourbon” category is Barrell Bourbon Batch 021, a three-part blend of bourbons sourced from Tennesse, Indiana and Kentucky, none of which were distilled or matured by Barrel Craft Spirits, the independent bottler behind the whiskey.

In the whiskey world, blends were once an afterthought; an attitude born from a time when “blended” was code for watering down good whiskey with grain spirit to make more money. More recently, non-distiller producers (or NDPs) have come under fire — these are companies that purchase barrels from larger distillers, and thus don’t make the whiskey they sell. Barrel’s blend of straight bourbons that make up the 021 batch is both of these things, and yet more than 40 judges at the world’s largest spirits competition have named it the best bourbon of the year.

Batch 021, like all of Barrel’s expressions, was released at cask strength (106). The company has made its name sourcing and blending quality, cask strength spirit. The product released in the winter of 2019, retails for $90 and is available in 45 states. If you’re interested, we recommend scouring delivery services for stock and ordering soon — you can expect it to sell out soon.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

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The 5 Best Sites for Fast Whiskey, Wine and Beer Delivery

Just because you’re stuck at home doesn’t mean you have to deprive yourself of regular vices. With the rise of booze delivery services, those services’ ability to serve more parts of the U.S. has grown. Plus, many of your local liquor stores could use the help. Here are five companies that can get whiskey, wine, beer and whatever other booze you want delivered, same-day.

Remember that these companies are not retailers, thus the booze you see available on their sites reflects what’s on store shelves near you. Plug your zip code in before doing shopping so you don’t wind up looking at bottles you can’t actually get.

Editor’s Note: Be sure to call your local liquor store before relying on another company to facilitate the order and delivery. If they offer their own delivery service, it’s likely to be slightly better-priced and is better for the store.

Drizly

Probably the largest player in the booze delivery market, Drizly offers all spirits, beer, wine and even ice. They’re among the fastest to deliver, too, guaranteeing 60-minute delivery if you live in one of its 101 different markets.

Saucey

If you’re in one of Chicago, Dallas, Los Angeles, New York City, Orange County, SF East Bay, Sacramento, San Diego, San Francisco, San Jose, Silicon Valley, South Bay LA or Washington D.C. and need a drink immediately, you’re in luck. Saucey guarantees a staggering half-hour delivery window after ordering.

Postmates

In LA, NYC, Miami, Chicago or Phoenix? Postmates, a rare beauty of an app that will make a Taco Bell run and a tequila run at the same time, has you covered. Use it for everything.

Delivery.com

Just like Postmates, but a different roster of cities. Control + F “Alcohol Delivery” to see a list on its homepage.

Reserve Bar

OK, Reserve Bar’s same-day delivery service is not as robust as the others on this list, but its focus on gifting makes it valuable. Use this service when buying a co-worker, friend or boss a COVID-19 happy hour gift. If you order far enough in advance, you have the option of custom engraving, gift packaging options and more. Their whiskey selection is as robust of any on the internet.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

Social Distancing Is Forcing People to Stock Up on Whiskey, Wine and Beer on the Internet

In the early days of social distancing, Americans have hoarded toilet paper, hand sanitizer, canned foods, dry beans and other essentials (or nonessentials). Most of these purchases are done online, with products delivered right to their front doors. According to new data from online booze delivery services, we alcohol can be added to the list.

Drizly, an online alcohol shop stocking spirits, wine and beer, recorded its highest sales day ever on Tuesday, March 18th. It wasn’t just more purchases, either. Drizly says shoppers are spending on average 50 percent more per order than normal, meaning its customers are stocking up.

Reserve Bar, an alcohol delivery service with a focus on gifting, has also reported accelerated growth since large swaths of the population started practicing social distancing. Reserve Bar’s CMO Derek Correia called his company’s services a “great way to lift the spirits of a friend or relative during these difficult times.”

Shopping for alcohol online is new to many Americans, with a mixture of confusing red tape and lack of impetus to blame. Sites like Drizly, Reserve Bar, Minibar and others are not alcohol retailers; they are delivery services that receive your order, push it to local liquor stores and facilitate delivery or in-person pickup. This means the selection of whiskey, wine and beer you see on these sites reflects their most up to date inventories.

Jonathan Goldstein, co-owner of Park Avenue Liquor Shop, and Nima Ansari, spirits buyer at New York City retailer Astor Wine & Spirits, say the rush has reached or exceeded holiday levels, when alcohol delivery is at its peak.

“I’ve noticed people focusing more on the staples,” Ansari said, “the things they know they like and make them happy and the most versatile types of items, both with an eye toward comfort and getting creative with the longer hours spent at home and making some cocktails.”

Goldstein, whose store is known for its whiskey selection and offers delivery through Drizly, Minibar, Caskers, and Delivery.com, noted a significant increase in volume per order as well as much increased demand for over-proof products, at one point selling out of them completely. Goldstein believes this may be tied to drinkers using booze as a means to sanitize.

With companies like Drizly, probably the largest player in the online alcohol shopping market, reporting sales four-times higher than earlier in the year (six-and-a-half-times higher if you look at just the early part of this week), it looks like a nationwide fear of going to the store has provided the spark for wider acceptance of online booze ordering.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

Can’t Leave Your House? These Are Best Places to Get Whiskey, Wine and Beer Delivered ASAP

Just because you’re stuck at home doesn’t mean you have to deprive yourself of regular vices. With the rise of booze delivery services, those services’ ability to serve more parts of the U.S. has grown. Plus, many of your local liquor stores could use the help. Here are five companies that can get whiskey, wine, beer and whatever other booze you want delivered, same-day.

Remember that these companies are not retailers, thus the booze you see available on their sites reflects what’s on store shelves near you. Plug your zip code in before doing shopping so you don’t wind up looking at bottles you can’t actually get.

Editor’s Note: Be sure to call your local liquor store before relying on another company to facilitate the order and delivery. If they offer their own delivery service, it’s likely to be slightly better-priced and is better for the store.

Drizly

Probably the largest player in the booze delivery market, Drizly offers all spirits, beer, wine and even ice. They’re among the fastest to deliver, too, guaranteeing 60-minute delivery if you live in one of its 101 different markets.

Saucey

If you’re in one of Chicago, Dallas, Los Angeles, New York City, Orange County, SF East Bay, Sacramento, San Diego, San Francisco, San Jose, Silicon Valley, South Bay LA or Washington D.C. and need a drink immediately, you’re in luck. Saucey guarantees a staggering half-hour delivery window after ordering.

Postmates

In LA, NYC, Miami, Chicago or Phoenix? Postmates, a rare beauty of an app that will make a Taco Bell run and a tequila run at the same time, has you covered. Use it for everything.

Delivery.com

Just like Postmates, but a different roster of cities. Control + F “Alcohol Delivery” to see a list on its homepage.

Reserve Bar

OK, Reserve Bar’s same-day delivery service is not as robust as the others on this list, but its focus on gifting makes it valuable. Use this service when buying a co-worker, friend or boss a COVID-19 happy hour gift. If you order far enough in advance, you have the option of custom engraving, gift packaging options and more. Their whiskey selection is as robust of any on the internet.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

More by Will Price | Follow on Contact via Email

Inside the Dying World of Facebook’s Whiskey Black Markets, the Best Place to Buy (and Sell) Rare Bourbon

There exists, on Facebook, a black market for expensive and rare whiskeys. It’s been around a while, but I learned about it a few months back, when I started hunting Pappy Van Winkle, one of the rarest bottles of bourbon out there, and someone told me about a group where bottles were bought and sold like hotcakes. I didn’t join the group until later, but now I wish I had right away. It would have helped find Pappy Van Winkle. It is a very interesting place. It might not be around much longer.

The group I joined has more than 10,000 members. It is one of the largest of the current crop of secret Facebook black market bourbon groups, or as people online call them, “secondary markets,” of which there are quite a few. These are splinters of the previous largest group, BSM, or Bourbon Secondary Market, which was shut down by Facebook in June of 2019, just before 46 state attorneys general signed letters urging Facebook, eBay and Craigslist to crack down on illegal alcohol sales.

BSM had run for a handful of years and had upwards of 55,000 members when it was removed. It wasn’t the first secondary whiskey market. Before that, there was BX, which succeeded Bourbon Exchange, the first major Facebook whiskey buy/sell/trade group, which was created in 2013 and shut down in 2016. Before that, most whiskey buying, trading and selling was done on Craigslist, or eBay, before those markets were shut down, too. Before that, collectors posted classified ads in newspapers.

One of the ways groups get around the ban on alcohol sale is placing the listed for sale item — poker chips, in this case — in front of the bottles they’re pawning off.

The factors behind today’s Facebook black market are basically the same as those that drove classifieds, but amplified. Massive FB groups were co-created by the rabid fans of the Bourbon Boom of the 2000s and early 2010s, who wanted more interesting or rare whiskeys than they could find at their local liquor stores; and by brands who build their prestige and profits by keeping production insanely low on their more intriguing releases; and by state and federal governments, who want to control the sale of such dangerous things as bottles of bourbon.

In this market, brands can serve as both enablers and narcs. In 2019, Buffalo Trace, whose Antique Collection, Pappy Van Winkle line and Weller series have extremely high demand and extremely low supply, and which therefore represent a sizeable percentage of the bottles bought and sold on these black market groups, released a statement alongside the release of its Pappy Van Winkle bottles. To paraphrase it: They asked retailers not to mark its price up (they still did), and threatened to sue the enthusiasts who bought and sold it illegally online (they still did it).

Yes, selling alcohol online is illegal. But I can’t find one example of someone being arrested for a crime in connection with the shutting down of a black market group.

The group I joined is private, but its moderators let me join even though my Facebook page identifies me as a freelance writer and a former editor at Gear Patrol. This lack of stringency isn’t surprising. Yes, selling alcohol online is illegal. But I can’t find one example of someone being arrested for a crime in connection with the shutting down of a black market group. Facebook simply deletes the group, and its members scurry to newer, more fragmented, still-operating groups. People do get arrested for illegal alcohol sales — for instance, a man who was caught by a STING operation in 2017 in my home state of Pennsylvania while trying to sell bottles on Craigslist. On Facebook, though, the general feeling among people I talked to was that participating in these groups was illicit enough to feel a little fun, but not to warrant time in the Big House. What were the feds gonna do — throw 10,000 blue-collar dads in jail?

Still, secrecy reigns. “The first rule of fight club is don’t talk about fight club,” said Fred Minnick, whiskey writer, community member and editor-in-chief of Bourbon+ magazine. “There’s still a lot of mystery in this world. A lot of it should probably stay that way.”

But many people who are in these groups talked to me, albeit anonymously. Almost everyone I spoke to imagined that, like the large groups before them, the current Facebook groups would probably soon be shut down. Against a pressure campaign from states, the federal government and Facebook, the remaining slices of the black market seem to be sitting ducks. Shortly after I joined the group, an excellent writer named Aaron Goldfarb published a piece in Esquire titled “You Can Thank Facebook for Bourbon. You Can Thank It For Ruining Bourbon, Too.” In it, Goldfarb lays out the history of secret online groups, and their important role in the Bourbon Boom of the 2000s and 2010s. The jig feels up.

Dollar signs, numbers and words like “shipping” are often removed or replaced with emojis to further obfuscate the transactions.

There was an extensive set of rules regarding how business could be done in the group I joined, including the first and most apocryphal: NO ALCOHOL SALES! Users practiced some paper-thin jiggery-pokery to work around this golden rule; sometimes, for posts advertising the most exciting and expensive whiskeys, people ignored this rule and post about selling them directly. The group was extremely active — I counted upwards of 15 posts every day. People sold whiskeys, or they traded them, or they posted bottles they were looking to buy or trade for. These deals were done in a mixture of code and clever wordplay that was easy to parse after a few tries.

Members told me stories of someone trading a Corvette for 23 bottles of Pappy’s 23 Year Old, and of a group raising over $100,000 for the family of a beloved member who passed away from cancer.

Because the group is private, and because I don’t want to dime them out, and for my own safety — Goldfarb has received death threats for writing basic facts about certain groups’ methods, and Minnick casually mentioned he’d been shot at before — I won’t say too many specifics about the comings and goings there. It’s a shame, because the group had all the fascinating community drama of any blackmarketplace. People haggled over $5 or $10 in an $800 purchase, and wouldn’t budge an inch either way. Entire cases of bottles like Weller 12 posted at a reasonable price (say, $110 each) were snapped up in two minutes flat. I saw bottles listed for as cheap as $45 and as much as $12,000. Long debates and minor squabbles broke out over whose auction bid technically won a bottle, requiring CSI-like inspection of timestamps and a close reading of the group’s bylaws. Overpriced bottles elicited shaming in the form of crying laughing emojis, or worse, no comments at all — e-crickets.

There was almost none of the snark and sneering that goes on in the public bourbon groups, where selling is not allowed. The tone was professionally straightforward — most comments focused on haggling, clarifying or bidding. A bit like drunk antiques roadshow.

Some posts read more like riddles and memes than listings. This one is a call to purchase multiple bottles of Yamazaki 18 at $550 a piece.

But keeping an eye on things for a couple weeks brought surprises. One post, about acquiring a specific special edition bottle to honor a premature baby’s birthday — eventually that tiny little girl will be 21 — turned into a minor charity cause, then a support group for the father, with parents of premature kids and far worse tragedies chiming in to say simply that it gets better.

“I’ve seen some wild drama, both good and bad,” said Goldfarb. Members told me stories of someone trading a Corvette for 23 bottles of Pappy’s 23 Year Old, and of a group raising over $100,000 for the family of a beloved member who passed away from cancer.

The commonest argument against the groups, though, is more broad and comes from within the world of whiskey fandom: that the Facebook groups have “ruined” whiskey by inspiring hordes of collectors to chase after the same rare bottles, and therefore have driven up price and sucked up all the good juice.

Then there is the bad stuff. At the top of most collectors’ minds are the cases of counterfeit or refilled bottles that were sold in the past, causing major controversy within the groups. “Every so often a fraud gets found — counterfeiting bottles, setting up a fake charity, lying about his premature daughter to get free bottles,” Goldfarb told me. The government’s case against such groups is that they could allow the sale of liquor that’s been tampered with, or that expensive bottles of rare whiskeys could be bought by minors.

(Notable: the self-policing that happens with these groups. After counterfeit and refilled bottles started showing up in recent years, a small crew started tracking all empty bottle sales on Craigslist and eBay, cross-checking those bottle numbers against “new” bottles being sold on the group, and subsequently outed at least one counterfeiter. Bans happen all the time for people who comment inappropriately or refuse to follow posting rules. Groups that do not allow sales and only focus on the value of bottles for reference have sprung up. “I noticed the prices were vastly different among groups,” wrote Pete Koma, the founder of one group, BSM — Value Reference Only. “The group is strictly meant to stand the test of time. When all the buy/sell/trade groups are shut down, the data will remain.”)

Users often post bottles without providing references or names of the bottle they’re selling, meaning buyers have to be able to identify specific expressions at a glance.

The commonest argument against the groups, though, is more broad and comes from within the world of whiskey fandom: that the Facebook groups have “ruined” whiskey by inspiring hordes of collectors to chase after the same rare bottles, and therefore have driven up price and sucked up all the good juice.

That is a double-edged sword. Yes, the Bourbon Boom has increased the price of bottles drastically. Prices of George T. Stagg, for instance, used to sell for around $150 in the first Bourbon Exchange Facebook group. In my group, they went for $400. But the same people collecting at more expensive rates are the heart and soul of the culture and passion that makes up whiskey-drinking and collecting culture today. Without them and their thirst for the good stuff, there would be far fewer whiskey bars, whiskey publications and blogs, or new rare and interesting releases (some of which are overpriced hype machinations, some of which are fantastic) today. Some people claim they miss the “good old days,” when the culture was smaller. There’s no going back now.

“I can’t tell you how many times I’ve gotten emails about hipsters in flannel shirts stealing up Pappy,” Blake Riber, who created and runs the whiskey blog Bourbonr, told me. “I know the demographics. It’s not that.”

Where will things go from here? If Facebook continues to close the largest groups, the slow fragmentation and disintegration of the marketplace will continue. The power of the Facebook groups is drawn from the fact that everyone and their mother is on Facebook these days, all day. If Facebook shuts down whiskey-trading groups entirely, it’s reasonable the base that makes its way over to dedicated non-social-media websites will slim to a fraction of its former self. But illicit whiskey trading, like life, finds a way. Maybe it’s into even smaller micro-communities, living in group text messages, slack, or hipchat. Maybe this won’t change the culture much. Or maybe it will have a chilling effect on the bacchanal of bourbon and rare whiskey we live in today. Maybe it will be the beginning pop of the Bourbon Boom bubble.

New buyers and sellers are asked in the comments section to provide references from other users to ensure they’re good for shipping or paying on time.

Or maybe, just maybe, the community could glom onto new legislation to go legit. In 2017, Kentucky passed a Vintage Spirits Law, which allows private collectors to circumvent the “three-tier system” (whiskey sold from distillers, to distributors, to retailers) and sell “vintage” spirits directly to a retailer, bar or another private collector. This seems to open up a legal secondary market for unopened “vintage” spirits, which simply must be something that is no longer for sale on the three-tier market. (This type of qausi-market already exists for selling beer.) At least one dedicated off-Facebook marketplace based in Kentucky seems to be in the works. It’s unclear what it will look like, and what kind of whiskey culture it will create.

Fred Minnick already talks about the Facebook secondary markets in past tense. They’re not the same as they once were, he says. When he looks back on them, he says, “they showed a passion, a side of people in American whiskey that the distillers could never, ever understand. Whiskey is much bigger than the brands, than Facebook. It’s big. It’s not about the bottles. It’s about the culture, the people gathering. These groups — they were our community where we huddled.”

In the meantime, the fascinating cultural heart of rare whiskey will continue to beat on in their thinly veiled illicit Facebook pages, where people like me can learn about little-known bottles like Cream of Kentucky, I.W. Harper 15 Year, or “dusty” vintage bottles of A.H. Hirsch, and can build their own collections, make online friends who share their passion or just watch with fascination as it all goes down.

I wish I could keep lurking until the very end. After I reached out over Facebook chat to the admins of the secret group I’d joined, I received a polite response. “Hi Chris not exactly sure what you mean,” they wrote. “It’s against FB policy to sell alcohol and we don’t allow that on our page.” Then I was banned.

You Don’t Know Squat About Buffalo Trace’s Weirdest Bourbon, and This Website Proves It

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French Liquor Stores, Poland-Exclusives & More


Buffalo Trace Distillery’s Blanton’s Bourbon made news recently, announcing its Gold Edition, historically an international market exclusive, is coming to the US this summer. But Gold Edition is only the tip of the Blanton’s iceberg; for the rest, go to Warehouse H, a new website developed by a rabid Blanton’s collector.

Counting more than 50 unique Blanton’s expressions, the site, which is unaffiliated with Buffalo Trace, offers the most complete catalog of Blanton’s products on the internet, including information on special one-off bottlings, a brief history of the horse bottle stoppers and a comprehensive breakdown of Blanton’s bottle program with La Maison Du Whisky, Europe’s first single barrel bourbon program.

The site’s owner says they plan to add more to the site as time goes on.

Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Will Price

Will Price is Gear Patrol’s home and drinks editor. He’s from Atlanta and lives in Brooklyn. He’s interested in bourbon, houseplants, cheap Japanese pens, and cast-iron skillets — maybe a little too much.

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How to Run an Iconic Craft Brewery for 40 Years

This year, Ken Grossman’s Sierra Nevada Brewing Co. turns 40 years old. Grossman was among the first wave of homebrewers who ventured out and decided their approach to beer making had a place in American bars. Four decades later the craft beer industry has taken roughly 13 percent of the U.S. beer market from the macro breweries while Sierra Nevada has become synonymous with good, consistent beer and steady production (as the third-largest craft brewery in the US, they make 1 million barrels a year). All this while remaining 100 percent family-owned and operated.

To celebrate 40 years, Grossman and team brewed a celebratory Hoppy 40 Year Anniversary Ale as a tribute to the Pale Ale that put the brewery on the map. It has a more citrusy and less resiny hop character and is a solid nod to their roots while fitting in with that classic American Pale Ale style. We spoke with Grossman on what he’s learned through four decades of beer making and what it means to make craft beer.

Where classic Sierra Nevada Pale Ale is made with just Cascade hops, the anniverary celebratory beer is made with Cascade, Cluster and Centennial hops. It’s available nationwide for a limited time (look for the black and gold label.)

Q: Pale Ale is a classic now, but it was very different when it first came out. What were you trying to make?
A: Well, I guess going back to when we first created it 40 years ago, we were trying to do something that was not an English IPA. We wanted to Americanize the beer we were producing, so we featured the Cascade hop and a pretty interesting, and what’s now pretty well-loved, yeast strain that we found. And we hopped it up and made it distinctive. We knew we weren’t going to sell a lot of beer and thought we’d better have something that was memorable at that point in time. And so, we created a beer that had a lot of hop character.

Q: What you made was nothing like what the rest of America was drinking at that time, though.
A: There were right around 40 breweries in the whole country at that point, and almost all of them were producing a pretty similar style of beer. For the most part, it was really a light lager landscape. And there were a handful of imports. But most beer drinkers drank American light styles. We had to educate the consumer certainly, but also the retailers and the wholesalers, because they didn’t know what a craft brewery was, or microbrewery as we were called back then. We didn’t have any advertising, we didn’t have any salespeople. So, you’d have to go down and hand-sell the beer to a bar.

Q: You couldn’t get into stores and most bars turned you away immediately. How did you sell any beer?
A: We found Irish bars in San Francisco were willing to try something a little different, but they were few and far between as far as getting the bar owner to try it. Once they wanted it then you had to convince the wholesaler to carry the beer and deliver it to them. So, it was a lot of beer festivals and a lot of hand sampling. And then it started to take off in the early 80s. Insert the articles about the craft beer and about this new wave. And it happened on both coasts, but really first on the West Coast. California and Colorado were where the first handful of breweries primarily opened up. It was tough getting any traction back in the beginning.

Q: Was there a moment you realized, Oh wow, this is catching on and maybe we’re onto something?
A: In 1983, there was an article in The San Francisco Examiner Sunday magazine section all about us. This little brewery in Chico and we were making unique beers. And so, that coupled with the fact that we have a college here in town, Chico State. One of the beer buyers for one of the big grocery store chains’ daughter was going to Chico State. He’d come to visit her and he was a beer fan and he came by the brewery. So, he started promoting our beer without us really knowing about it. He’d run ads in their flyers. All of the sudden, we got a huge amount of orders and then that article came out and it was, ‘Oh geez, we can’t keep up.’

Harvesting hops grown on Sierra Nevada’s Chico, Ca. property.

Q: How did the brewery grow from not keeping up with small town demand to one of the biggest productions in the US?
A: We struggled our first couple years and the brewery back then was only 10 barrel capacity. Our initial volume was 1,500 barrels a year and we pretty quickly realized that we couldn’t make a living off of 1,500 barrels a year in that era — or at least not much of one. The costs were high and it was hard to sell. And so, we pretty rapidly started expanding.

We kept adding more and more tanks and then I went over to Germany at the end of ‘82 and bought a defunct brewhouse, which we brought in ‘83 — a German 100-barrel brewhouse. And we wrote a new business plan and thought we were sort of on the cusp of something big and could not get anybody to loan us a penny. We just didn’t have enough of a track record. We’d been in business for three years and we weren’t making enough money. And if you’re a banker and you did any research on the U.S. brewing industry you would see that it had been shrinking pretty quickly from the repeal of prohibition time. We actually put the equipment in storage for nearly four years and just kept making more and more beer, brewing around the clock. We got our original little brewery up to about over 10,000 barrels. And then, at that point we had enough of a track record that we got our first real loan to build the initial brewery here on 20th Street in Chico. That was in ‘88. And then, we had capacity to really grow. So, we grew 40, 50 percent a year for a number of years.

Grossman cranking the generator that drove the original Sierra Nevada brewhouse. Grossman’s first brewing setup, which he used to make the first official Sierra Nevada beer (a stout), was built out of repurposed dairy equipment.

Q: Today’s craft world is wildly different than it was then. What’s the biggest challenge facing craft breweries right now?
A: Overall, the challenge today is that we have 8,000 breweries. The smallest ones that have their business built around a taproom or a pub or a small local marketplace where they self-distribute, they may be able to persist and grow and have a future by that business model. The brewers that are sort of in-between that have to rely on distributors and retailers in far-flung areas, they’re having a tougher and tougher time as the retailers start to rationalize their shelf space on what’s selling and how many square feet of shelf is taken up by brands that aren’t selling well. There’s becoming more and more headwinds for some players in our industry.

Q: What excites you about craft beer right now?
A: I think sort of what’s next and how do you stay true to your roots without following just trends. We do need to pay our employees and try to increase wages and benefits and all those things. And so, business needs to move forward and find a way to grow. On the other hand, you got to keep your soul and try to do it in a way that feels good for the company to pursue rather than just jumping on everything.

Q: To that end, what do you envision the next 40 years has in store for Sierra Nevada?
A: I’m just trying to think about next year. My goal for myself is to hopefully put the company in good hands to continue to succeed in an ever-increasing competitive world. So, trying to do things now to set the company up for future success. Target, predict what the next generations will want to do. I’ve got one of my daughters involved in the business with my son in North Carolina. There’s family presence all the time. We do have an outside CEO, a non-family member CEO. A very experienced person in that role. And I think we’re in good hands with his leadership. Hopefully, we can put all the pieces together, or keep them together. And figure out how to keep the company growing and thriving and independent.

Ryan Brower

Ryan Brower serves as Commerce Editor and also writes about beer and surfing for Gear Patrol. He lives in Brooklyn, loves the ocean and almost always has a film camera handy.

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