Blue brand coolers boast all the features of the big dollar ice chests but for a much cooler price. They’ve also got 43% more insulation to keep ice cold for up to 10 days. With rugged rotomolded construction, fail-free hinges, freezer-style lid gasket, & sure-grip handles, these 30, 55 or 100 quart coolers are built for years of adventure. Available in trademark blue, gray, & arctic white.