Baselworld, the biggest watch event of the year, is happening now at the Messe Basel in Basel, Switzerland. We’ve got a team on the ground, there to bring you the most exciting releases. Follow our coverage here, and also be sure to check out Instagram. We’ll be posting to our feed throughout the week.

Verdict: Well this is awkward: both Rolex and Tudor showed up to Baselworld with Pepsi bezel GMTs. Except that neither one of them should go home and change. For years now watch enthusiasts have suffered from a dirth of Pepsi GMTs, so having the option of two from both Rolex and Tudor is certainly a great way to make up for that.

This GMT is based on the expansive Black Bay lineup, which means it has the same 41mm case architecture and riveted bracelet as the Black Bay diver and features the same “snowflake” hands. It’s even water-resistant to 200 meters (you actually can’t say that about the Rolex). Inside the watch ticks away an in-house, chronometer movement with a 70-hour power reserve.

Who It’s For: Since this is less than half the cost of a new Rolex GMT Pepsi, this will assuredly get snatched up by those who want the Rollie but can’t stomach its lofty price tag.

Key Features: GMT function. Chronometer-grade accuracy. A 200-meter depth rating.

Size: 41mm

Movement: Tudor Calibre MT5652 automatic

Release Date: TBD

Price: ~$3,580+ (3,400+ CHF)