Why Is There a Domino’s Logo on This Rolex?

“You see this watch?” a smug, young and skinny Alec Baldwin asks during his “Always Be Closing” speech at the beginning of Glengarry Glen Ross. He waves his gold Rolex DayDate in front of Ed Harris’s face before setting it down on his desk. “That watch costs more than your car. I made $970,000 last year…that’s who I am.”

Of course Baldwin’s venomous “motivational” diatribe would include a gold Rolex. It’s perfect. A character who defines himself so much by his wealth would wear the one brand that is universally synonymous with status, power and success. Baldwin’s particular model of Rolex is nicknamed the “President,” for God’s sake.

I wonder how Baldwin’s character would feel about a Rolex Air-King — the 34mm dateless three-hander that, until being discontinued in 2014 (and subsequently revived at a large diameter), was Rolex’s entry-level watch — loudly branded with the familiar red-and-white logo of the world’s second-largest pizza chain. Look on any number of online vintage watch dealers and you’ll see them pop up from time to time: Domino’s Rolexes. So how did one of the world’s foremost watchmakers end up producing a watch for the official pizza of laser-tag parties?

Other exercises in horological employee rewards? The Coca-Cola and Winn-Dixie dials.

Domino’s began incentivizing its franchisees with Rolex in 1977 when Domino’s Pizza founder and CEO Tom Monaghan gave a high-earning franchise owner the watch off his wrist. In his 1986 autobiography, Pizza Tiger, Monaghan wrote, “I wore a Bulova with our Domino’s logo on its face. A franchisee asked what he had to do to get that watch from me, and I told him, ‘Turn in a twenty-thousand-dollar sales week.’ He did it.”

After that, Managhan began giving away Seikos to top earners. Then he upped the ante with “hundreds of $800 Rolexes.” In the early days of what is now known as the Rolex Challenge, turning in $20,000 in sales one week at Domino’s would get you a Rolex. (Break $10,000 and you’d get an Hermés tie.) But as Rolex prices increased, so did the stakes. Domino’s continued to give out branded Rolexes, but a franchise needed to hit $25,000 in sales in a week — four weeks in a row. According to a Domino’s spokesperson, a franchise would pull in closer to $17,000 in sales a week, on average.

“As soon as I realized the challenges were attainable, I starting to work hard for them,” said Hannah Lantz, a Domino’s Franchisee. “I have won five times, including at the $45,000 and $50,000 level. Fifty thousand dollars is a lot of pizza per week. It required growing the staff and more preparation.”

I wore a Bulova with our logo on its face. A franchisee asked what he had to do to get that watch from me, and I told him, ‘Turn in a twenty-thousand-dollar sales week.’ He did it.

As a means of motivation, Monaghan’s use of Rolexes as incentives seem incredibly more effective than the “fuck you, look at my watch” method employed in Glengarry Glen Ross. In his essay “The CEO as a Corporate Myth-Maker,” Wayne State Literature and Folklore Professor Richard Raspa suggests that Monaghan believed “everyone who worked at Domino’s was a potential replica of the founder.” That offering employees the same kind of luxury pens, ties and watches he owned — even the one off his own wrist — would bestow them with the same kind of entrepreneurial power Monaghan possessed to turn a Ypsilanti, Michigan pizza parlor into one of the biggest fast food franchises in the world.

Christies

As for the watches themselves, the ones that show up on the secondhand market have become oddball collectibles, selling at over what you’d normally expect to pay for a vintage Air-King. (They are more easily found than Rolexes branded by companies like Winn-Dixie and Coca-Cola, which gave their watches away for years of service rather than monetary goals.) Still, the Domino’s logo is a divisive feature. An image of one on our own Instagram page garnered over 60 comments ranging from “I LOVE branded Rolexes, un-sarcastically” to “Ugh, what a travesty.”

“That Rolex gets more attention in my window than any other Rolex, except maybe the vintage Submariner,” said Steve Kivel, president of Central Watch in Grand Central Station, where a Domino’s Air-King sat in the shop window with a $3,595 price tag. “I think it’s colorful and unusual, and that is rare for a Rolex vintage watch. Anytime you have something different from the normal black- or silver-dial Rolex, it draws a lot of interest, and usually will be more valuable.”

When asked how long the watch was on sale at Central Watch, Kivel admitted it sat for several months. “Sometimes being so unique is not for everybody,” he said.

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Engineered for homes with pets, the Dyson V8 Animal captures dust, animal hair and allergens, and deep cleans carpets. Get your house in order.

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<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.aetherapparel.com%2Fcollections%2Fmens-sale%2Fproducts%2Faccess-shell&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.aetherapparel.com%2Fcollections%2Fmens-sale%2Fproducts%2Faccess-shell&xcust=deal-gallery" data-id="" data-order="14" data-vars-ga-product-price="$325.00" data-vars-ga-product-id="cdd2a370-7415-492e-8f53-6dcca5e21abf" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.aetherapparel.com%2Fcollections%2Fmens-sale%2Fproducts%2Faccess-shell&xcust=deal-gallery" aria-label="$325 ~~$650~~ Aether Access Shell” data-affiliate=”true”>

Aether Access Shell

skimresources.com

$325 OFF (50%)

Aether makes some of the best technical wear in the biz. This waterproof jacket is packed with features, including a removable hood, numerous pockets, fully-taped seams and a powder skirt.

READ ABOUT THE BEST DOWN JACKETS OF 2021

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fhuckberry.com%2Fstore%2Fflint-and-tinder%2Fcategory%2Fp%2F55166-flannel-lined-waxed-trucker-jacket&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Flint and Tinder" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Flint and Tinder" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fhuckberry.com%2Fstore%2Fflint-and-tinder%2Fcategory%2Fp%2F55166-flannel-lined-waxed-trucker-jacket&xcust=deal-gallery" data-id="" data-order="15" data-vars-ga-product-price="$191.98" data-vars-ga-product-id="831808f4-ebf7-47b1-8a51-c5ec33023054" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fhuckberry.com%2Fstore%2Fflint-and-tinder%2Fcategory%2Fp%2F55166-flannel-lined-waxed-trucker-jacket&xcust=deal-gallery" aria-label="$192 ~~$240~~ Flint and Tinder Flannel-lined Waxed Trucker Jacket” data-affiliate=”true”>

Flint and Tinder Flannel-lined Waxed Trucker Jacket

Flint and Tinder skimresources.com

$48 OFF (20%)

Flint and Tinder’s bestselling jacket almost never goes on sale — usually only once a year, if you’re lucky. Immensely warm and tough-as-nails, this is a heritage piece that you’ll have forever. Now is the time to pick up this weather-resistant jacket for the cheapest price you’ll ever see it.

READ ABOUT THE BEST WAXED JACKETS

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nordstromrack.com%2Fs%2Ffilson-tote-bag-without-zipper%2Fn3289275%3Fcolor%3DSEPIA%26sid%3D1827924&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Filson" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Filson" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nordstromrack.com%2Fs%2Ffilson-tote-bag-without-zipper%2Fn3289275%3Fcolor%3DSEPIA%26sid%3D1827924&xcust=deal-gallery" data-id="" data-order="17" data-vars-ga-product-price="$129.97" data-vars-ga-product-id="a30185a2-ed85-481d-900d-43ea5c2f428a" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nordstromrack.com%2Fs%2Ffilson-tote-bag-without-zipper%2Fn3289275%3Fcolor%3DSEPIA%26sid%3D1827924&xcust=deal-gallery" aria-label="$130 ~~$195~~ Filson Tote Bag” data-affiliate=”true”>

Filson Tote Bag

Filson skimresources.com

$65 OFF (33%)

Filson has been making some of the best gear to come out of the Pacific Northwest, and probably the whole country, for years. This tote is tough-as-hell and water-resistant — perfect for weekend trips to the farmers’ market.

READ ABOUT OUR FAVORITE BAGS

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.toddsnyder.com%2Fcollections%2Fsale%2Fproducts%2Fquilted-nylon-shirt-jacket-olive&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Todd Snyder" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Todd Snyder" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.toddsnyder.com%2Fcollections%2Fsale%2Fproducts%2Fquilted-nylon-shirt-jacket-olive&xcust=deal-gallery" data-id="" data-order="18" data-vars-ga-product-price="$144.00" data-vars-ga-product-id="ee328f5f-02da-45bd-9a87-9b24946d97ed" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.toddsnyder.com%2Fcollections%2Fsale%2Fproducts%2Fquilted-nylon-shirt-jacket-olive&xcust=deal-gallery" aria-label="$144 ~~$248~~ Todd Snyder Italian Quilted Liner Jacket” data-affiliate=”true”>

Todd Snyder Italian Quilted Liner Jacket

Todd Snyder skimresources.com

$104 OFF (42%)

This is a perfect layer for spring. Just about everything NYC-based Todd Snyder makes is quality and damn good looking, but this definitely takes it up a notch. If you want to use it as a liner underneath a topcoat, it is an excellent choice, but it also pairs exceptionally well with a sweater or t-shirt.

READ ABOUT THE BEST SPRING FRAGRANCES

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nike.com%2Ft%2Fkillshot-2-leather-mens-shoe-zrq1wk%2F432997-128&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Nike" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Nike" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nike.com%2Ft%2Fkillshot-2-leather-mens-shoe-zrq1wk%2F432997-128&xcust=deal-gallery" data-id="" data-order="19" data-vars-ga-product-price="$55.97" data-vars-ga-product-id="f42f54c3-04d9-4184-9631-9abb0c18b21a" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nike.com%2Ft%2Fkillshot-2-leather-mens-shoe-zrq1wk%2F432997-128&xcust=deal-gallery" aria-label="$56 ~~$90~~ Nike Killshot 2 Leather” data-affiliate=”true”>

Nike Killshot 2 Leather

Nike skimresources.com

$34 OFF (37%)

Originally a tennis shoe in the 80s, the Killshot 2 has become one of Nike’s most coveted kicks. After years of only being available through J.Crew, they are now available in multiple colorways directly from Nike. They sell out almost every time they go on sale, so act fast to get yourself a pair.

READ ABOUT THE NEWEST NIKE RUNNING SHOES

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.moosejaw.com%2Fproduct%2Fbig-agnes-insulated-axl-trail-boss-air-pad_10425943&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Big Agnes" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Big Agnes" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.moosejaw.com%2Fproduct%2Fbig-agnes-insulated-axl-trail-boss-air-pad_10425943&xcust=deal-gallery" data-id="" data-order="20" data-vars-ga-product-price="$158.99" data-vars-ga-product-id="5dbccf87-69fb-4856-94e9-2fa36f21b4c5" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.moosejaw.com%2Fproduct%2Fbig-agnes-insulated-axl-trail-boss-air-pad_10425943&xcust=deal-gallery" aria-label="$159 ~~$200~~ Big Agnes Insulated AXL Trail Boss Air Pad” data-affiliate=”true”>

Big Agnes Insulated AXL Trail Boss Air Pad

Big Agnes skimresources.com

$41 OFF (20%)

Spring is coming and we’re thinking hard about our next trips out into the wilderness. When it comes to backpacking gear, a good sleeping pad is one of the more important pieces you can have in your pack, so it is best to opt for quality. This insulated pad keeps you warm and cozy when the ground gets cold.

READ ABOUT THE BEST CAMPING GEAR OF 2020

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://www.amazon.com/dp/B07PYLT6DN??linkCode=ogi" target="_blank" data-vars-ga-product-sem3-brand="Apple" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Apple" data-desturl="https://www.amazon.com/dp/B07PYLT6DN??linkCode=ogi" data-id="" data-order="21" data-vars-ga-product-price="$199.00" data-vars-ga-product-id="febce667-8f6f-412c-b724-708d6c1ea071" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://www.amazon.com/dp/B07PYLT6DN?" aria-label="$199 ~~$249~~ Apple AirPods Pro” data-affiliate=”true”>

Apple AirPods Pro

Apple amazon.com

$50 OFF (20%)

Apple’s premium AirPods have been hovering around $200 for a while now, which is a great deal. Competition is now fierce in this headphone category, but the quick pairing and native integration with Apple devices still makes the AirPods Pro tough to beat.

READ OUR REVIEW OF AIRPODS PRO

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://www.amazon.com/dp/B00PXVU3GM?linkCode=ogi" target="_blank" data-vars-ga-product-sem3-brand="Citizen" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Citizen" data-desturl="https://www.amazon.com/dp/B00PXVU3GM?linkCode=ogi" data-id="" data-order="23" data-vars-ga-product-price="$220.09" data-vars-ga-product-id="018aba94-b2d6-4bba-8814-5683f09385d5" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://www.amazon.com/dp/B00PXVU3GM" aria-label="$211 ~~$350~~ Citizen Eco-Drive Promaster Diver Watch” data-affiliate=”true”>

Citizen Eco-Drive Promaster Diver Watch

Citizen amazon.com

$139 OFF (40%)

The Eco-Drive from Citizen is powered by light, so you never need a battery. This diver is highlighted by a date display at 4 o’clock, a luminous dial, and a dual-tone bezel.

READ OUR GUIDE TO AFFORDABLE WATCHES

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.stanley1913.com%2Fproducts%2Fclassic-trigger-action-travel-mug-16-oz&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.stanley1913.com%2Fproducts%2Fclassic-trigger-action-travel-mug-16-oz&xcust=deal-gallery" data-id="" data-order="24" data-vars-ga-product-price="$16.56" data-vars-ga-product-id="bca65a26-922b-4abd-b240-02cf959a8877" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.stanley1913.com%2Fproducts%2Fclassic-trigger-action-travel-mug-16-oz&xcust=deal-gallery" aria-label="$17 ~~$23~~ Stanley Classic Trigger-Action Travel Mug” data-affiliate=”true”>

Stanley Classic Trigger-Action Travel Mug

skimresources.com

$6 OFF (26%)

When looking back on life and thinking hard about every travel mug and thermos you’ve seen, odds are high that most of them are made by Stanley. This classic brand has made some of the best insulated mugs for years, so picking one up is a no-brainer.

READ ABOUT THE BEST TRAVEL MUGS

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nordstromrack.com%2Fs%2Fstaub-black-round-7-qt-cocotte%2Fn1014542%3Fcolor%3DBLACK%2520MATTE&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Staub" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Staub" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nordstromrack.com%2Fs%2Fstaub-black-round-7-qt-cocotte%2Fn1014542%3Fcolor%3DBLACK%2520MATTE&xcust=deal-gallery" data-id="" data-order="25" data-vars-ga-product-price="$374.97" data-vars-ga-product-id="020442b2-1518-40a0-8803-5c317efe7a34" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.nordstromrack.com%2Fs%2Fstaub-black-round-7-qt-cocotte%2Fn1014542%3Fcolor%3DBLACK%2520MATTE&xcust=deal-gallery" aria-label="$375 ~~$536~~ Staub Round 7-quart Cocotte” data-affiliate=”true”>

Staub Round 7-quart Cocotte

Staub skimresources.com

$161 OFF (30%)

Staub’s enameled cast iron is versatile, distributes heat evenly, and works with any heat source, including induction. This is one of our favorite pieces of cookware.

READ OUR MOST SHOPPED FOOD AND DRINK GUIDES

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fhuckberry.com%2Fstore%2Ftimex%2Fcategory%2Fp%2F64537-huckberry-x-timex-cola-sport-watch-limited-edition&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Timex" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Timex" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fhuckberry.com%2Fstore%2Ftimex%2Fcategory%2Fp%2F64537-huckberry-x-timex-cola-sport-watch-limited-edition&xcust=deal-gallery" data-id="" data-order="26" data-vars-ga-product-price="$131.98" data-vars-ga-product-id="fbd8f3d2-544a-4b6a-ac45-f68501b21486" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fhuckberry.com%2Fstore%2Ftimex%2Fcategory%2Fp%2F64537-huckberry-x-timex-cola-sport-watch-limited-edition&xcust=deal-gallery" aria-label="$132 ~~$189~~ Huckberry x Timex “Cola” Sport Watch – Limited Edition” data-affiliate=”true”>

Huckberry x Timex “Cola” Sport Watch – Limited Edition

Timex skimresources.com

$57 OFF (30%)

Huckberry and Timex threw it back to the 70s and 80s with this collaboration. Starting with a blank slate, the brands led with the iconic cola colorway, added a military-inspired dial and finished it off with a woven stainless steel bracelet and aluminum timing bezel.

READ ABOUT THE BEST WATCHES UNDER $100

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