Toyota has confirmed there would be no Land Cruiser in the U.S. for the 2022 model year. But the company’s statement left things open beyond that — so what it actually means is anyone’s guess.
Toyota may have killed the Land Cruiser in U.S. altogether. Or, the new next-gen J300 Land Cruiser could still be coming to America — but as a 2023 model, after a launch in Japan. Or, we could instead get a separate new vehicle called the “Land Cruiser,” perhaps based on the new Tundra.
There is one more option, and it’s arguably the best route. Toyota should leave the Land Cruiser name behind, and only bring the J300 to America as a Lexus.
The Toyota Land Cruiser name may be iconic with enthusiasts, but it isn’t selling cars. After all, Toyota is not a premium brand in the United States. Sure, the 4Runner, Highlander and Tacoma are very popular, and like many new vehicles, have drifted upmarket in recent years. But it’s a massive delta between a $51,745 full-optioned 4Runner TRD Pro and a Land Cruiser that starts at $86,930. The latter prospect just doesn’t play for Americans.
Toyota knows this — which is why it created Lexus. When I had a Land Cruiser to review, a lot of people, even people who like cars, did not know what it was. To explain it, I drew blank stares tracing the lineage back to the FJ40. Then I just told them it was the Toyota version of the top-of-the-line Lexus LX.
Every current trend in the market right now should be working in the Land Cruiser’s favor. One of America’s hottest automotive segment is upmarket three-row SUVs like the Land Cruiser. (Jeep is launching three of them this year.) Off-roading and overlanding may be the most dominant trend short of electric mobility; the Land Cruiser is legendarily capable for those purposes. SUV nostalgia is huge right now, thanks to the new Bronco and the new Hummer.
Yet, despite those factors working in the Land Cruiser’s favor, almost no one buys it. The Lexus LX, which is basically the same car with Lexus badging, outsold the Land Cruiser by around 43 percent last year. Cadillac sold nearly eight times as many Escalades in an outgoing model year.
Admittedly, the Land Cruiser is old, which seems like it could be holding it back. (It launched for the 2007 model year.) But the 4Runner is ancient too, and Toyota sold more than 40 times as many of them last year. Likewise, the Lexus GX that came out for the 2010 model year is nearly as geriatric; Toyota sold nine times as many as them as it did Land Cruisers.
Yes, the Land Cruiser is expensive, another factor that could work against it. But the thing is, buyers are willing to pay big for luxury SUVs that don’t carry Toyota branding. The new Jeep Grand Wagoneer will eclipse $100,000, and the Cadillac Escalade blows well past that mark; SUVs from Aston Martin, Lamborghini and Bentley all sell for twice that and more — and sell in numbers equal or greater to the Land Cruiser in the U.S.
Perhaps a new model packed with high-tech features and a huge relaunch could revive the “Land Cruiser” brand for Toyota. But, right now, the Toyota name seems to be the factor that’s metaphorically weighing this bulk SUV down more than anything else.
Editor’s Picks: Best Deals Today
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$250 Apple AirPods Pro” data-affiliate=”true”>
Apple AirPods Pro
$50 OFF (20%)
This nearly matches the lowest price we’ve seen on Apple’s premium AirPods. Competition is now fierce in this headphone category, but the quick pairing and native integration with Apple devices still makes the AirPods Pro tough to beat.
READ OUR REVIEW OF AIRPODS PRO
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$40 Manduka MDK Fitness Mat – 8 mm”>
Manduka MDK Fitness Mat – 8 mm
Manduka skimresources.com
$20 OFF (50%)
With more and more fitness being done from home, you need to have a mat to soften the surface, keep yourself from slipping and protect your floors. Getting a mat at 50% off is a steal, and REI is only marking it down for a day.
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$90 Nike Killshot 2 Leather”>
Nike Killshot 2 Leather
Nike skimresources.com
$28 OFF (31%)
Originally a tennis shoe in the 80s, the Killshot 2 has become one of Nike’s most coveted kicks. After years of only being available through J.Crew, they are now available in multiple colorways directly from Nike. They sell out almost every time they go on sale, so act fast to get yourself a pair.
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$65 Whiskey Peaks American Mountains – Set of 4″ data-affiliate=”true”>
Whiskey Peaks American Mountains – Set of 4
Whiskey Peaks huckberry.com
$17 OFF (26%)
These sell out just about every time Huckberry puts them back up on the site, so it is super rare to get them on sale. Featuring Half Dome, Denali, Mt. Rainer, and Mt. Whitney, these are a great gift or addition to your own glass collection.
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$348 Sony WH-1000XM4 Noise Canceling Overhead Headphones” data-affiliate=”true”>
Sony WH-1000XM4 Noise Canceling Overhead Headphones
Sony amazon.com
$70 OFF (20%)
Sony’s latest and greatest, the WH-1000XM4 features Active Noise Cancelling, an unreal 30 hours of battery life, touch sensor buttons, and wearing detection that pauses playback when they are removed. This is one of the best prices we’ve seen on this set of headphones.
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$120 All-Clad HA1 Nonstick Skillets Set”>
All-Clad HA1 Nonstick Skillets Set
All-Clad skimresources.com
$60 OFF (50%)
These two nonstick pans will round out any kitchen setup. The modern rounded design looks excellent and stay-cool handles keep you from accidentally torching yourself.
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$600 Samsung 32-inch The Frame QLED HDR Smart TV”>
Samsung 32-inch The Frame QLED HDR Smart TV
$50 OFF (8%)
Is it art? Is it a tv? It is both. The Frame TV from Samsung doubles as wall art when it is off, removing the television eye sore from your home’s aesthetic. Ultra thin, these TVs blend in with other furniture and decor while still providing everything you’d want from a QLED Smart TV.
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$90 TurboTax Desktop Premier 2020 Fed + E-File & State”>
TurboTax Desktop Premier 2020 Fed + E-File & State
TurboTax skimresources.com
$20 OFF (22%)
Tax season is upon us. You’ve probably been eyeballing your W-2s or 1099s in the past few weeks, cringing at the idea of diving in. TurboTax can make that a little bit easier for you, ensuring that you get as much back as possible.
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$80 PhoneSoap 3 UV Sanitizer”>
PhoneSoap 3 UV Sanitizer
skimresources.com
$20 OFF W/ PURCHASE OF TWO (25%)
To get the deal you have to buy two, but, in this case, doubling up is ideal. Not only does it sanitize your phone without liquid or heat, but it charges your phone while it is doing it. This makes it perfect for your bedside, home desk, or kitchen counter.
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$25 W&P Porter Mug”>
W&P Porter Mug
Porter skimresources.com
$5 OFF (20%)
W&P Design makes stylish alternatives to single-use plastics, including this handsome travel mug. Crafted from durable ceramic and wrapped with silicone, this mug stays cool to the touch and is more durable than a standard ceramic mug.
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$550 Dyson Cyclone V10 Absolute”>
Dyson Cyclone V10 Absolute
Dyson dyson.com
$70 OFF (13%)
The V10 used to be Dyson’s top-tier stick vacuum, but it was eventually replaced by the slightly more powerful (and much more expensive) V11. This makes the V10 a great value, as it’s usually $150 less than the V11. Thanks to this sale, it’s even a better value than the V11 right now.
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$598 Sony X800H 43-inch Class HDR 4K UHD Smart LED TV”>
Sony X800H 43-inch Class HDR 4K UHD Smart LED TV
Sony skimresources.com
$150 OFF (33%)
With 4K UHD, you get four times the display power of a 1080p TV. Built in Wi-Fi and Ethernet connectivity allow access to the Google Play store via the TV’s Android TV operating system.
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$25 Belkin Wemo WiFi Smart Plug”>
Belkin Wemo WiFi Smart Plug
Wemo skimresources.com
$5 OFF (20%)
This smart plug allows you to control lights, fans and more from your phone or tablet via the free WEMO app or through the major smart ecosystems (Amazon Alexa, Google Assistant and Apple HomeKit).
READ ABOUT 9 GADGETS THAT WON’T LET YOU DOWN IN 2021
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fus.hay.com%2Ffurniture%2Fseating%2Flounge-chairs-and-ottomans%2Fabout-a-lounge-92-armchair%252C-high-back%2F2514610.html&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fus.hay.com%2Ffurniture%2Fseating%2Flounge-chairs-and-ottomans%2Fabout-a-lounge-92-armchair%252C-high-back%2F2514610.html&xcust=deal-gallery" data-id="" data-order="14" data-vars-ga-product-price="$1,100.75" data-vars-ga-product-id="f0b63238-8731-413a-b5cf-38ecf86b9773" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fus.hay.com%2Ffurniture%2Fseating%2Flounge-chairs-and-ottomans%2Fabout-a-lounge-92-armchair%252C-high-back%2F2514610.html&xcust=deal-gallery" aria-label="$1,101+
$1,295+ Hay About A Lounge 92 Armchair, High Back”>
Hay About A Lounge 92 Armchair, High Back
skimresources.com
$194+ OFF (15%)
Hay is currently having a 15% off sale, featuring sofas, lounge chairs, and coffee tables. This is one of our favorite chairs; it has a high back for comfortable lounging and comes in multiple colors and materials, allowing you to customize to fit your space.
READ ABOUT OUR FAVORITE SOFAS AND COUCHES FOR ANY BUDGET
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.faribaultmill.com%2Fcollections%2Fmill-mulligan-sale%2Fproducts%2Ffactory-second-northern-lights-wool-throw-toffee&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.faribaultmill.com%2Fcollections%2Fmill-mulligan-sale%2Fproducts%2Ffactory-second-northern-lights-wool-throw-toffee&xcust=deal-gallery" data-id="" data-order="15" data-vars-ga-product-price="$119.00" data-vars-ga-product-id="b1aedede-ec4c-493b-8216-28626b276012" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.faribaultmill.com%2Fcollections%2Fmill-mulligan-sale%2Fproducts%2Ffactory-second-northern-lights-wool-throw-toffee&xcust=deal-gallery" aria-label="$119
$160 Faribault Woolen Mill Factory Second Northern Lights Wool Throw”>
Faribault Woolen Mill Factory Second Northern Lights Wool Throw
skimresources.com
$41 OFF (26%)
Faribault Woolen Mill has been making some of the finest wool pieces for well over a century, but, even with all of that experience, sometimes things don’t come out perfect. The untrained eye is unlikely to spot the difference, but the pros at Faribault have meticulous standards. Thankfully, they still give us the chance to buy these factory seconds at a great price.
READ ABOUT THE 10 TYPES OF WOOL YOU NEED TO KNOW
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FMasterbuilt-Analog-Electric-Smoker-in-Black%2F410937596&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Masterbuilt" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Masterbuilt" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FMasterbuilt-Analog-Electric-Smoker-in-Black%2F410937596&xcust=deal-gallery" data-id="" data-order="16" data-vars-ga-product-price="$97.00" data-vars-ga-product-id="6c6a8545-f17e-4ce3-8fda-7750f05c9e90" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FMasterbuilt-Analog-Electric-Smoker-in-Black%2F410937596&xcust=deal-gallery" aria-label="$97
$150 Masterbuilt Analog Electric Smoker “>
Masterbuilt Analog Electric Smoker
Masterbuilt skimresources.com
$53 OFF (35%)
If you’re looking to get a smoker but don’t have the space for a full-sized grill and don’t want to fuss with gas or wood, this electric smoker is an excellent option. With a removable wood chip tray, built-in thermostat and 1,800 watt heating element for even, consistent smoking, it has everything you need to get going.
READ OUR BEST GRILLS FOR ANY BUDGET
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.taschen.com%2Fpages%2Fen%2Fcatalogue%2Farchitecture%2Fall%2F44837%2Ffacts.architecture_in_the_20th_century.htm&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.taschen.com%2Fpages%2Fen%2Fcatalogue%2Farchitecture%2Fall%2F44837%2Ffacts.architecture_in_the_20th_century.htm&xcust=deal-gallery" data-id="" data-order="17" data-vars-ga-product-price="$50.00" data-vars-ga-product-id="2f1647e3-a702-4333-8731-f1cf7173ac4c" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.taschen.com%2Fpages%2Fen%2Fcatalogue%2Farchitecture%2Fall%2F44837%2Ffacts.architecture_in_the_20th_century.htm&xcust=deal-gallery" aria-label="$50
$70 Taschen Architecture in the 20th Century”>
Taschen Architecture in the 20th Century
skimresources.com
$20 OFF (29%)
This book is the essential guide to 20th Century architecture, featuring everyone from Frank Lloyd Wright to Shigeru Ban. If you’re looking for a coffee table book that you actually want to flip through, this is it.
READ ABOUT THE BEST COFFEE TABLES FOR ANY BUDGET
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fshop.lululemon.com%2Fp%2Fmen-ss-tops%2FMetal-Vent-Breathe-Ss-MD%2F_%2Fprod9370473%3Fcolor%3D4780&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fshop.lululemon.com%2Fp%2Fmen-ss-tops%2FMetal-Vent-Breathe-Ss-MD%2F_%2Fprod9370473%3Fcolor%3D4780&xcust=deal-gallery" data-id="" data-order="18" data-vars-ga-product-price="$78.00" data-vars-ga-product-id="a9742607-19ec-4ade-ad16-bb8916637ada" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fshop.lululemon.com%2Fp%2Fmen-ss-tops%2FMetal-Vent-Breathe-Ss-MD%2F_%2Fprod9370473%3Fcolor%3D4780&xcust=deal-gallery" aria-label="$39
$78 Lululemon Metal Vent Breathe Short Sleeve”>
Lululemon Metal Vent Breathe Short Sleeve
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.outdoorvoices.com%2Fproducts%2Fov-x-hoka-mens-clifton-4%3Fvariant%3D31987258622030&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.outdoorvoices.com%2Fproducts%2Fov-x-hoka-mens-clifton-4%3Fvariant%3D31987258622030&xcust=deal-gallery" data-id="" data-order="19" data-vars-ga-product-price="$104.00" data-vars-ga-product-id="0d33e20e-a136-493e-901c-c8e3da92ab2f" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.outdoorvoices.com%2Fproducts%2Fov-x-hoka-mens-clifton-4%3Fvariant%3D31987258622030&xcust=deal-gallery" aria-label="$104
$140 HOKA x OV Clifton”>
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.osprey.com%2Fus%2Fen%2Fproduct%2Farcheon-25-men-s-ARCHEON25MS20_202.html&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.osprey.com%2Fus%2Fen%2Fproduct%2Farcheon-25-men-s-ARCHEON25MS20_202.html&xcust=deal-gallery" data-id="" data-order="20" data-vars-ga-product-price="$2,004.00" data-vars-ga-product-id="f7bb232f-e32c-4ae4-8dc8-e08e3ef6f5e8" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.osprey.com%2Fus%2Fen%2Fproduct%2Farcheon-25-men-s-ARCHEON25MS20_202.html&xcust=deal-gallery" aria-label="$124
$190 Osprey Archeon 25″>
Osprey Archeon 25
$66 OFF (35%)
Not only is this one of the most versatile packs around, it eschews some of the “ugly” features on a standard outdoor pack for a look that is actually super stylish. We welcome an outdoor pack that values both style and function.
READ ABOUT OUR FAVORITE BAGS OF 2020
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fmens-corduroy-shirt-navy%3Fcollection%3Dmens-shirt-shop&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Everlane" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Everlane" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fmens-corduroy-shirt-navy%3Fcollection%3Dmens-shirt-shop&xcust=deal-gallery" data-id="" data-order="21" data-vars-ga-product-price="$34.00" data-vars-ga-product-id="07499007-5c11-46d2-aec9-37d2dd138916" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fmens-corduroy-shirt-navy%3Fcollection%3Dmens-shirt-shop&xcust=deal-gallery" aria-label="$34
$68 Everlane Corduroy Shirt”>
Everlane Corduroy Shirt
Everlane everlane.com
$34 OFF (50%)
Everlane does basics extremely well — it’s kind of Everlane’s thing. The brand’s 18-wale corduroy fabric shirt is a great option for the winter months and at half off you truly cannot beat it.
READ OUR GUIDE TO CORDUROY SHIRTS
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://www.amazon.com/dp/B08DZX69CY?linkCode=ogi" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://www.amazon.com/dp/B08DZX69CY?linkCode=ogi" data-id="" data-order="22" data-vars-ga-product-price="$149.95" data-vars-ga-product-id="8ec764dc-368b-4c0b-a590-9f1ea3a06e0c" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://www.amazon.com/dp/B08DZX69CY" aria-label="$150
$180 Yamaha SR-C20A Compact Sound Bar with Built-in Subwoofer and Bluetooth” data-affiliate=”true”>
Yamaha SR-C20A Compact Sound Bar with Built-in Subwoofer and Bluetooth
$30 OFF (17%)
The complete package, this sound bar connects via Bluetooth, has its own subwoofer and passive radiators, is wall-mountable, and can connect via HDMI, optical or AUX connections.
READ ABOUT THE BEST AUDIO PRODUCTS FROM 2020
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="http://gearpatrol.me/UASportsmask" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="http://gearpatrol.me/UASportsmask" data-id="" data-order="23" data-vars-ga-product-price="$30.00" data-vars-ga-product-id="98ae234e-d6fd-4ae6-98b6-765074daeac1" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="http://gearpatrol.me/UASportsmask" aria-label="$20
$30 UA Sportsmask”>
UA Sportsmask
$10 OFF W/ PURCHASE OF 2 MASKS (33%)
If you are working out a lot, you’re going to need more than one mask. Under Armour has created one of the best sports-specific masks and right now if you buy two you get a great deal.
READ ABOUT THE BEST MASKS FOR RUNNING
<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="http://gearpatrol.me/ToddSnyderModWatch" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="http://gearpatrol.me/ToddSnyderModWatch" data-id="" data-order="24" data-vars-ga-product-price="$249.00" data-vars-ga-product-id="513886a1-7277-40b0-8ba0-a00db0988d4d" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="http://gearpatrol.me/ToddSnyderModWatch" aria-label="$62
$138 Timex + Todd Snyder Mod Watch in Olive 40mm”>
Timex + Todd Snyder Mod Watch in Olive 40mm
$76 OFF W/ CODE SALE30 (55%)
Todd Snyder’s collaborations with Timex always hit. Paired with a vintage military-inspired band, this bullseye design is straight from the Timex archives.
READ THE ULTIMATE GUIDE TO MILITARY WATCHES
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