It’s been more than thirty years since the world was introduced to customizable bedding with the founding of Sleep Number, but the adjustable bed is finally being filled out with the rise of the second-most important piece of sleep gear: pillows.

“My wife and I tried 10 pillows and really didn’t like any of them. Finding a comfortable pillow shouldn’t be so hard — we shouldn’t have to take a multi-part quiz to assess the right level of loft,” Jimmy MacDonald, co-founder of Authenticity 50, says. The company’s pillows are restocked frequently but sell out shortly afterward.

Adjustable pillows are the latest innovation to hit the bedding world. Simply add or remove fill or inserts until you reach your desired firmness. While some may chalk up body aches and bad sleep nights to a crappy mattress, some of those issues are a result of sleeping on a worthless pillow.

According to Eugene Chio, MD, pillows need to maintain a delicate balance between softness, for comfort, and firmness, for support. “While there’s nothing particularly groundbreaking about them, adjustable pillows can end the guessing game of picking the correct size, firmness and height of a pillow,” Chio writes.

Adjustable fill pillows fall into two categories: loose fill or swappable inserts. Loose-fill pillows contain shredded pieces of fill — usually some down, memory foam or both — that sleepers can add or remove to meet their needs. While valuable for fine-tuning firmness, the pieces of fill can be messy and intolerable for some. Inserts have the advantage of being easier to swap in and out but aren’t as customizable as a result. Both options seem simple enough that it begs the question of why it took so long for companies to start producing adjustable pillows.

“When we started Coop, the idea of adjustability was a natural next step for us as we firmly believe that everyone is unique. Especially when it comes to sleep posture, it’s really important that we have a pillow that adjusts to our unique body types and sleep positions to maintain healthy alignment,” Kevin Chon, Coop Home Goods co-founder, says. “More and more people are really embracing the idea that sleep isn’t a chore or a simple physiological necessity, but really something we can invest into that impacts our overall wellness for the rest of our waking hours.”

Five to Buy

Cosy House Collection Luxury Bamboo Pillow

Bamboo is naturally antibacterial, so it’s an obvious choice for something that sees its fair share of drool and dirty heads. The Cosy House bamboo pillows have a machine washable case and a layer of removable shredded memory foam.

Price: $40

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Authenticity 50 Custom Comfort Pillows

Authenticity 50’s pillows are filled with a memory foam and microfiber blend that gives optimal head and neck support, without the risk of overheating associated with memory foam pillows. This pillow goes out of stock often, so if you see it available, be sure to check out soon.

Price: $69

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Brookstone BioSense Layer Adjust Memory Foam Pillow

Adjustable insert pillows are like stacking a bunch of pillows on top of each other to get the best loft. Brookstone’s adjustable pillow has three inserts — soft, medium and firm — made of a blend of 80 percent memory foam and 20 percent down alternative fill.

Price: $50

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Coop Home Goods Eden

Coop sells two head pillows for the bed — the Original and the Eden — and we’re choosing the Eden for this list because it has a bit more support and the fill is gel-infused making it more breathable. The outer case is derived from bamboo, and the inner liner holds all the fill so it’s contained when you wash the case. And don’t worry about running out of fill because each pillow comes with a half-pound bag of it for those who really want a supportive pillow.

Price: $80

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Helix Adjustable Pillow

The pillow’s gel microfiber fill is a good option for those who overheat at night. Helix recommends using the support insert if you’re a side sleeper or back sleeper, and foregoing the insert if you sleep on your stomach. Give the pillow a 100-day test run to see if this is the pillow for you.

Price: $85

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Editor’s Picks: Best Deals Today

TBô Three-Pack Bamboo Underwear

Presented by TBô

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33% OFF

TBô makes some of the most comfortable underwear that you’ll ever own, using super-soft, sustainable and breathable bamboo fabric. Right now, the brand is offering 33 percent off its best selling three-packs for Gear Patrol readers.

READ MORE

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Our Place Always Pan

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The internet’s favorite pan features a modular design that includes a detachable wooden spatula, domed lid and a nesting steamer tray. This thing can cook anything you want, from sauces to omelets. 

READ OUR REVIEW OF THE ALWAYS PAN

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Mystery Ranch Mission Hybrid 40L

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Bring your briefcase up to speed by swapping it out for one designed by the same folks who create bags for wildlands firefighters and active-duty members of the military.

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Jabra Elite 75t

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The Jabra Elite Active 85t are sports-focused headphones with noise-canceling technology and great sound quality for listening to music and taking calls. This is one of our top picks for sports-focused earbuds.

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White Truffle Infused Hot Sauce – Limited Release

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READ HOW TO STOCK YOUR PANTRY LIKE A MICHELIN-STARRED CHEF

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Calvin Klein Body Modal Boxer Briefs 3-Pack

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Over time, Calvin Klein underwear has become a standard in the style world. These take the classics up a notch with the brand’s Body Modal fabric — an ultra-soft blend that keeps you comfortable all day. 

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Tushy Classic Bidet

$33 OFF W/ CODE MERRYTUSH (30%)

You may be skeptical about bidets, but it is the best thing you can do for your bum. Seriously, once you start using it, you’ll never go back to wiping with plain old toilet paper. 

READ WHY YOU SHOULD BUY A BIDET

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Proof Stealth Down Popover

$56 OFF (30%)

Proof has mastered technical apparel that captures city style while standing up to the harshest conditions. This popover boasts 80g fill down, DWR coating, and soft, stretchy material making it practical for everyday wear. 

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Fully Jarvis EcoTop Standing Desk

$60 OFF (11%)

Our pick for best electric standing desk because working from home on your couch could be wreaking havoc on your posture.

READ OUR GUIDE TO STANDING DESKS

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Keysmart MultiTool – 4-in-1 Keychain Tool

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Outdoor Research Essential Filtered Face Mask Kit

$5 OFF (25%)

If you want a mask with more protection and versatility than a simple cloth mask, check out this one from Outdoor Research. It has adjustable straps to keep your fit dialed and comes with three replaceable filters that block out 95 percent of particles. 

READ ABOUT SOME OF OUR FAVORITE MASKS

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Lodge Pre-Seasoned 10.25-inch Cast Iron Skillet

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Branch Ergonomic Chair

$60 OFF (17%)

Since many of us are going to be spending our days away from the comfortable chairs and desks of our office, it may be time to invest in a nice chair for the home office. 

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Levi’s Sherpa Trucker Jacket

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The trucker jacket has been part of the style zeitgeist for decades and doesn’t look to be going anywhere. Type III trucker style and a fuzzy sherpa lining join forces to make a jacket you will want to wear every day.

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TriggerPoint GRID 13″ Foam Roller

$9 OFF (26%)

Foam rolling may seem a bit like torture, but the pain you experience in the moment will alleviate a ton of pain later. We love this roller for its straight forward design and solid price.  

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Timex + Todd Snyder Pride Watch

$40 OFF (20%)

Celebrate Pride with this watch from Todd Snyder and Timex, one of our favorite collaborations out there. $10,000 of proceeds will go to LGBTQ foundations Rainbow Railroad and Sylvia Rivera Law Project.

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Coway Airmega 400

$230 OFF (31%)

This smart air purifier has five fan settings, can cover over 1500 sq. ft. of space and can recycle all the air in a room twice an hour. Bonus points for not being an eyesore like most air purifiers. 

READ OUR AIR PURIFIER GUIDE

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Everyday Essentials Wide Grip 3-Piece Kettlebell Set

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At the beginning of the pandemic, kettlebells were sold out everywhere. They’re finally back — for now. Join the fitness craze with this set for your home gym.

READ ABOUT THE BEST HOME FITNESS GIFTS

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://www.amazon.com/dp/B085D45SZF?linkCode=ogi" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://www.amazon.com/dp/B085D45SZF?linkCode=ogi" data-id="" data-order="19" data-vars-ga-product-price="$549.99" data-vars-ga-product-id="50d3a2f6-fa87-47e1-a576-c77679315563" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://www.amazon.com/dp/B085D45SZF" aria-label="$550 $800 iRobot Roomba i6+ ” data-affiliate=”true”>

iRobot Roomba i6+

$250 OFF (31%)

If you’re looking to take the plunge and buy a Roomba but don’t need to go all-in on a top model, pick this one up at a great price. 

READ OUR ROOMBA BUYING GUIDE

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Adidas Stan Smiths

$32 OFF (40%)

Loved by sneakerheads and the wider population for its simple, straightforward look and ubiquity to complement any fit. You can never go wrong with a pair of Stan Smiths.

THE BEST SNEAKERS UNDER $50

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Casio G-Shock Quartz Watch

$46 OFF (33%)

A classic digital watch that’ll probably outlast you, and beloved darling of watch nerds of all types.

READ MORE ABOUT G-SHOCK

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Otterbox Venture 45 Cooler

$105 OFF (30%)

Deemed our Best Upgrade Cooler for two years running, the Venture is rated to hold up for up to two weeks. It might be slightly less sleek than some of our other favorites, but it’s just as rugged and capable of keeping your goods cold for extended periods of time. 

READ OUR GUIDE TO THE BEST COOLERS 

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Breville Nespresso Vertuo Next

Tyler Chin
Tyler Chin is Gear Patrol’s Associate Staff Writer.

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